Google’s video adsense based on banners and text overlays

By February 27, 2008Advertising, Google, Video

This is from the Telefonica Tumblelog:

After nearly a year in closed beta, Google is expected to announce tonight that its AdSense for Video program is now open to publishers. When the program’s pilot was announced last May, AdSense for Video was intended to serve up video-in-video ads. Today the video part is gone, replaced by CPM banners and CPC text overlays.

It is getting clearer and clearer that the level of distraction people are prepared to put up with from advertising on the web is much lower than in traditional media. Hence Google abandoning video-in-video (e.g. pre-rolls) in favour of overlay.

  • I also added banners to some pages with adsense, and they did very poorly while adsense held steady.

    I found the CTR's for the banners to be shockingly low, and frankly I think they are more relevent than some of the adsense ads, so go figure.

  • I also added banners to some pages with adsense, and they did very poorly while adsense held steady.

    I found the CTR's for the banners to be shockingly low, and frankly I think they are more relevent than some of the adsense ads, so go figure.