I don’t get that “ad embedded” part. Isn’t that basically adware, then? Someone explain the difference to me.

I don’t get that “ad embedded” part. Isn’t that basically adware, then? Someone explain the difference to me.

We are launching something that applies to the industry as well and there has been no shortage (since I started networking in that angle) of companies interested in partnering etc. So far none have been traditional labels. Our model allows me not to worry though.

In general it’s starting to seem like their resistance to change keeps costing them leads in the change sweeping the industry. All other industries experiment with different stuff and do R&D. BP and other oil companies, with green energy etc.

To paraphrase that old quote; the nice thing to note is that “resistance is futile” in their case.

We are launching something that applies to the industry as well and there has been no shortage (since I started networking in that angle) of companies interested in partnering etc. So far none have been traditional labels. Our model allows me not to worry though.

In general it’s starting to seem like their resistance to change keeps costing them leads in the change sweeping the industry. All other industries experiment with different stuff and do R&D. BP and other oil companies, with green energy etc.

To paraphrase that old quote; the nice thing to note is that “resistance is futile” in their case.

My name is Gareth Reakes and I am CTO at We7. I think your analysis is good. I would like to add that the illegal market is only one component of the target market for ad funded services. Technology is changing the way people listen to music and they are trying more and more. If you are someone who pays for your downloads then you are restricted by your budget (who can pay $30 a day a music just to try?). With a model like We7s, you can download 3 new albums onto your iPod in the morning, listen to them on through the day and then buy the couple of tracks in the evening that you really like. The artists of the tracks you decide not to buy are still compensated.

Regarding technologies to track the listens on a download, we have a iTunes plugin in beta that does just that. It also enables us to change the advert when it becomes out of date or less relevant (as well as remove it when its been listened to enough).

My name is Gareth Reakes and I am CTO at We7. I think your analysis is good. I would like to add that the illegal market is only one component of the target market for ad funded services. Technology is changing the way people listen to music and they are trying more and more. If you are someone who pays for your downloads then you are restricted by your budget (who can pay $30 a day a music just to try?). With a model like We7s, you can download 3 new albums onto your iPod in the morning, listen to them on through the day and then buy the couple of tracks in the evening that you really like. The artists of the tracks you decide not to buy are still compensated.

Regarding technologies to track the listens on a download, we have a iTunes plugin in beta that does just that. It also enables us to change the advert when it becomes out of date or less relevant (as well as remove it when its been listened to enough).