Social network traffic declining

I have only just seen this, but according to Forbes, Facebook, Myspace and Bebo are all going backwards in the UK as measured by unique monthly visitors. They are citing Nielsen.

If this is true, and holds up it is bad news for the internet sector generally. We need success stories.

Internet analysts at Nielsen Online reported that the number of unique visitors in Britain visiting Facebook fell in January, marking the first time it has seen a decline in the key metric in 17 months. Some 8.5 million unique users in Britain spent time on Facebook last month, down from 8.9 million in December.

and

Rival social networks MySpace and Bebo have also tailed off in Britain, Burmaster says: MySpace peaked in April 2007, with 6.8 million unique users, while Bebo peaked in July with 4.6 million. Unique user figures for January 2008 show 5.0 million visitors for MySpace and 4.1 million visitors for Bebo.

  • Jon

    Nic,

    According to either the same report or a follow on commentary (I’ll take a look for it), “silo” or niche social sites did well – BBC Communities was up, as were other more interest-related networks.

    I’ll see if I can track down the data.

  • Jon

    Nic,

    According to either the same report or a follow on commentary (I’ll take a look for it), “silo” or niche social sites did well – BBC Communities was up, as were other more interest-related networks.

    I’ll see if I can track down the data.

  • Joe T.

    I`ve seen some reports that “niche” sites may be growing audiences at a faster rate, but I think the big news recently is that ad-clicks are underwhelming on all social network sites. This was shown by poor numbers from Google`s SN deals. Ad-clicks on more targeted sites might be worth more CPM wise, but I think the jury is still out on this.

  • Joe T.

    I`ve seen some reports that “niche” sites may be growing audiences at a faster rate, but I think the big news recently is that ad-clicks are underwhelming on all social network sites. This was shown by poor numbers from Google`s SN deals. Ad-clicks on more targeted sites might be worth more CPM wise, but I think the jury is still out on this.

  • We can judge the popularity of these sites by seeing their ranking in http://www.alexa.com/data/details/main?url=www.fortunehotels.in Alexa. Orkut has been steadily rising on the Alexa charts but MySpace is still significantly bigger than Orkut.com.

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