http://www.theequitykicker.com/2008/02/08/online-ad-models-breaking/ Nic Brisbourne's view from London on venture capital and exploiting change in technology and media Sat, 11 Feb 2012 20:08:00 +0000 hourly 1 http://wordpress.org/?v=3.3.1 http://www.theequitykicker.com/2008/02/08/online-ad-models-breaking/#comment-3797 nic Wed, 12 Nov 2008 16:00:32 +0000 http://www.theequitykicker.com/2008/02/08/online-ad-models-breaking/#comment-3797 Great comment Mason, thank you. These sorts of CPA deals are a big step forward, but I am hoping for deeper sorts of engagement from actual conversations about brands, probably in some kind of social networking format. Great comment Mason, thank you. These sorts of CPA deals are a big step forward, but I am hoping for deeper sorts of engagement from actual conversations about brands, probably in some kind of social networking format.

]]> http://www.theequitykicker.com/2008/02/08/online-ad-models-breaking/#comment-11120 nic Wed, 12 Nov 2008 16:00:00 +0000 http://www.theequitykicker.com/2008/02/08/online-ad-models-breaking/#comment-11120 Great comment Mason, thank you. These sorts of CPA deals are a big step forward, but I am hoping for deeper sorts of engagement from actual conversations about brands, probably in some kind of social networking format. Great comment Mason, thank you. These sorts of CPA deals are a big step forward, but I am hoping for deeper sorts of engagement from actual conversations about brands, probably in some kind of social networking format.

]]> http://www.theequitykicker.com/2008/02/08/online-ad-models-breaking/#comment-3792 Mason Wiley Wed, 12 Nov 2008 02:06:39 +0000 http://www.theequitykicker.com/2008/02/08/online-ad-models-breaking/#comment-3792 CPA is currently irrelevant to branding... but it won't stay that way. Advertisers have been looking to drive ad engagement. And that CAN be a trackable action and thus perfectly suited to CPA. In fact, it already has a name - CPE or cost-per-engagement and some advertisers have already broken the ice. Microsoft paid for views of a video, and Kellogs paid for kid to play a game for an Eggos line extension launch. So why be content with just having your ad where people might see it. How about knowing for sure that they did with CPA. All it will take is more bold and creative advertisers to create actionable engagements and be willing to pay for them. CPA is currently irrelevant to branding… but it won’t stay that way. Advertisers have been looking to drive ad engagement. And that CAN be a trackable action and thus perfectly suited to CPA. In fact, it already has a name – CPE or cost-per-engagement and some advertisers have already broken the ice. Microsoft paid for views of a video, and Kellogs paid for kid to play a game for an Eggos line extension launch. So why be content with just having your ad where people might see it. How about knowing for sure that they did with CPA. All it will take is more bold and creative advertisers to create actionable engagements and be willing to pay for them.

]]> http://www.theequitykicker.com/2008/02/08/online-ad-models-breaking/#comment-11119 Mason Wiley Wed, 12 Nov 2008 02:06:00 +0000 http://www.theequitykicker.com/2008/02/08/online-ad-models-breaking/#comment-11119 CPA is currently irrelevant to branding... but it won't stay that way. Advertisers have been looking to drive ad engagement. And that CAN be a trackable action and thus perfectly suited to CPA. In fact, it already has a name - CPE or cost-per-engagement and some advertisers have already broken the ice. Microsoft paid for views of a video, and Kellogs paid for kid to play a game for an Eggos line extension launch. So why be content with just having your ad where people might see it. How about knowing for sure that they did with CPA. All it will take is more bold and creative advertisers to create actionable engagements and be willing to pay for them. CPA is currently irrelevant to branding… but it won’t stay that way. Advertisers have been looking to drive ad engagement. And that CAN be a trackable action and thus perfectly suited to CPA. In fact, it already has a name – CPE or cost-per-engagement and some advertisers have already broken the ice. Microsoft paid for views of a video, and Kellogs paid for kid to play a game for an Eggos line extension launch. So why be content with just having your ad where people might see it. How about knowing for sure that they did with CPA. All it will take is more bold and creative advertisers to create actionable engagements and be willing to pay for them.

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