Now Facebook apologises

By December 6, 2007From mobile

Posted by mobile phone:
Earlier this week the anti-Facebook furore hit such heights in the blogosphere that I wrote yesterday how they were becoming a case study in how not to do PR. (I’m on my Blackberry so no link.)

And then this morning I read in the FT that Mark Zuckerberg has apologised and announced they would soon give users the option to opt out of Beacon altogether.

Good stuff. If they can get this to work it will be good for all of us who participate in this industry.

That said, it remains to be seen whether this apology and policy change will be enough to stop the backlash gaining real momentum. That will ultimately depend on how genuine the apology is.