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	<title>Comments on: Social search &#8211; an innovation waiting to happen</title>
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	<link>http://www.theequitykicker.com/2007/12/04/social-search-an-innovation-waiting-to-happen/</link>
	<description>Nic Brisbourne's view from London on venture capital and exploiting change in technology and media</description>
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		<title>By: Alex Moore</title>
		<link>http://www.theequitykicker.com/2007/12/04/social-search-an-innovation-waiting-to-happen/#comment-1284</link>
		<dc:creator>Alex Moore</dc:creator>
		<pubDate>Wed, 05 Dec 2007 14:21:35 +0000</pubDate>
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		<description>Hi Nick,

Nice post, this article resonated with us as we also think search needs fixing. Rather than focusing on the search algorithm, our approach is to leverage the opinion of your friends and like-minded people to help our users find reliable information. We are currently mid-way through development and launch early next year. Would you like us to add you as one of our early beta testers so that you can get a better idea of how it works?

Best regards,

Alex Moore
Co-founder</description>
		<content:encoded><![CDATA[<p>Hi Nick,</p>
<p>Nice post, this article resonated with us as we also think search needs fixing. Rather than focusing on the search algorithm, our approach is to leverage the opinion of your friends and like-minded people to help our users find reliable information. We are currently mid-way through development and launch early next year. Would you like us to add you as one of our early beta testers so that you can get a better idea of how it works?</p>
<p>Best regards,</p>
<p>Alex Moore<br />
Co-founder</p>
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		<title>By: Alex Moore</title>
		<link>http://www.theequitykicker.com/2007/12/04/social-search-an-innovation-waiting-to-happen/#comment-11040</link>
		<dc:creator>Alex Moore</dc:creator>
		<pubDate>Wed, 05 Dec 2007 14:21:00 +0000</pubDate>
		<guid isPermaLink="false">http://www.theequitykicker.com/2007/12/04/social-search-an-innovation-waiting-to-happen/#comment-11040</guid>
		<description>Hi Nick,

Nice post, this article resonated with us as we also think search needs fixing. Rather than focusing on the search algorithm, our approach is to leverage the opinion of your friends and like-minded people to help our users find reliable information. We are currently mid-way through development and launch early next year. Would you like us to add you as one of our early beta testers so that you can get a better idea of how it works?

Best regards,

Alex Moore
Co-founder</description>
		<content:encoded><![CDATA[<p>Hi Nick,</p>
<p>Nice post, this article resonated with us as we also think search needs fixing. Rather than focusing on the search algorithm, our approach is to leverage the opinion of your friends and like-minded people to help our users find reliable information. We are currently mid-way through development and launch early next year. Would you like us to add you as one of our early beta testers so that you can get a better idea of how it works?</p>
<p>Best regards,</p>
<p>Alex Moore<br />
Co-founder</p>
]]></content:encoded>
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		<title>By: alan p</title>
		<link>http://www.theequitykicker.com/2007/12/04/social-search-an-innovation-waiting-to-happen/#comment-1283</link>
		<dc:creator>alan p</dc:creator>
		<pubDate>Wed, 05 Dec 2007 08:50:19 +0000</pubDate>
		<guid isPermaLink="false">http://www.theequitykicker.com/2007/12/04/social-search-an-innovation-waiting-to-happen/#comment-1283</guid>
		<description>I&#039;ve always thought the next phase will be an integration of social and algorithmic search.

As you say though, its hard to convince yourself - let alone an investor - that ots a rational strategy to go against google right now. Although their search is demonstrably worse due to the gaming, it is still a very strong &quot;good enough&quot; for most things.</description>
		<content:encoded><![CDATA[<p>I&#8217;ve always thought the next phase will be an integration of social and algorithmic search.</p>
<p>As you say though, its hard to convince yourself &#8211; let alone an investor &#8211; that ots a rational strategy to go against google right now. Although their search is demonstrably worse due to the gaming, it is still a very strong &#8220;good enough&#8221; for most things.</p>
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		<title>By: alan p</title>
		<link>http://www.theequitykicker.com/2007/12/04/social-search-an-innovation-waiting-to-happen/#comment-11039</link>
		<dc:creator>alan p</dc:creator>
		<pubDate>Wed, 05 Dec 2007 08:50:00 +0000</pubDate>
		<guid isPermaLink="false">http://www.theequitykicker.com/2007/12/04/social-search-an-innovation-waiting-to-happen/#comment-11039</guid>
		<description>I&#039;ve always thought the next phase will be an integration of social and algorithmic search.

As you say though, its hard to convince yourself - let alone an investor - that ots a rational strategy to go against google right now. Although their search is demonstrably worse due to the gaming, it is still a very strong &quot;good enough&quot; for most things.</description>
		<content:encoded><![CDATA[<p>I&#8217;ve always thought the next phase will be an integration of social and algorithmic search.</p>
<p>As you say though, its hard to convince yourself &#8211; let alone an investor &#8211; that ots a rational strategy to go against google right now. Although their search is demonstrably worse due to the gaming, it is still a very strong &#8220;good enough&#8221; for most things.</p>
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