Buy.at and advertising in the long tail – including on TheEquityKicker

BuyAt logo

I have been thinking for a while now that I should start experimenting with advertising on TheEquityKicker – and the observant amongst you who have visited my site rather than just reading me in a feed will have noticed that there is now a banner for Lovefilm in my left sidebar. This is an all portfolio affair as the ad is an affiliate link from buy.at and we have also invested in Lovefilm. Because it is an affiliate link it is performance only – i.e. the advertiser (in this case Lovefilm) only pays if they get a new customer (in this case defined as someone signing up for a free trial).

All money I make from advertising on this blog will be donated to charity. In the first instance that will be a nightshelter scheme operated by churches where I live in North London (or rather the charity that runs it). The NightShelter provides accommodation for homeless people during the post Christmas winter months. It is a worthwhile cause where I have volunteered for the past couple of years and if/when the money starts flowing I will post some photos so you can all see what you have helped with.
I am making the move into monetisation for two main reasons. Firstly if there are advertising dollars to be had it seems wrong to just leave them on the table, and secondly it will be fun to experiment with the different options available.

As I say I have been thinking about doing this for a while, I got around to doing it now because of a cool new widget coming from buy.at that we hope will help push the affiliate advertising model much further down the long tail of websites. (Today I have put up a simple banner, but the widget will follow soon.)

The drive at buy.at to push monetisation further down the long tail isn’t only about blogs, it extends to social networks as well. Last week buy.at announced a deal with travel focused social network WAYN. Through this initiative the ten million WAYN members will be able to promote products on their own profile pages and get a cut of any advertising revenues generated. It is early days, but this is could be huge and I will write more on it another time, but this just might be the way to unlock the advertising potential of social networks.

For full disclosure, we also have an investment in WAYN.

  • Hi Nic,

    On both innovations: great stuff.

    Specific to the WAYN initiative, the social network Perfspot are experimenting in this area as well with Cartfly and I suspect a major UK media group will try something along these lines in 2008 as there’s a lot of interest in this reward-for-attention concept. Also think some ‘full service’ shopping engines will provide personalised shopping malls on a rev share basis in addiition to all the normal shopping info one finds on such sites.

    Certainly agree this could be huge and all made possible by CPA which, for me, will be the revenue model that will underpin some really interesting work in the future.

  • Hi Nic,

    On both innovations: great stuff.

    Specific to the WAYN initiative, the social network Perfspot are experimenting in this area as well with Cartfly and I suspect a major UK media group will try something along these lines in 2008 as there’s a lot of interest in this reward-for-attention concept. Also think some ‘full service’ shopping engines will provide personalised shopping malls on a rev share basis in addiition to all the normal shopping info one finds on such sites.

    Certainly agree this could be huge and all made possible by CPA which, for me, will be the revenue model that will underpin some really interesting work in the future.

  • mspoke

    Nic, glad to see you dipping your toe into the affiliate world. Is it possible you can get a static banner as that rotating one is a little distracting when reading your lengthy posts.

    I’ve been experimenting with affiliate marketing using a hosted wordpress blog (wordpress.com) and have had some interesting results, particularly in terms of being able to rank highly on Google’s natural search results.

  • mspoke

    Nic, glad to see you dipping your toe into the affiliate world. Is it possible you can get a static banner as that rotating one is a little distracting when reading your lengthy posts.

    I’ve been experimenting with affiliate marketing using a hosted wordpress blog (wordpress.com) and have had some interesting results, particularly in terms of being able to rank highly on Google’s natural search results.

  • nic

    Thanks guys.

    mspoke – thanks for the feedback – I will look to get something less distracting in place soon, but for now Lovefilm is the only programme I’m active on and the banner I chose is the only one that fits well in my sidebar.

  • nic

    Thanks guys.

    mspoke – thanks for the feedback – I will look to get something less distracting in place soon, but for now Lovefilm is the only programme I’m active on and the banner I chose is the only one that fits well in my sidebar.

  • Ok Nic – call me daft but hasn’t this been happening for years – as in anyone could sign up to an affiliate network and past a wide range of paying media into their site / blog…?

    Amazon do widgets for products too.

    As for WAYN – any evidence yet to show that people visit each others profile page when thinking of buying a product?

  • Ok Nic – call me daft but hasn’t this been happening for years – as in anyone could sign up to an affiliate network and past a wide range of paying media into their site / blog…?

    Amazon do widgets for products too.

    As for WAYN – any evidence yet to show that people visit each others profile page when thinking of buying a product?

  • nic

    Thanks Phil – you make a good point, and maybe I should have written a longer post.

    What we are trying to do at BuyAt on the blog side is make it easier for the small website owner – e.g. by using widgets to update the offers on their site.

    On the social network side – the idea isn’t that people will go profile surfing when they sit down to go shopping, but rather when they are profile surfing they might now buy things that there friends are recommending – things that they otherwise might not have bought.

    This is definitely an experiment and we will see how it goes. Early results are good though.

  • nic

    Thanks Phil – you make a good point, and maybe I should have written a longer post.

    What we are trying to do at BuyAt on the blog side is make it easier for the small website owner – e.g. by using widgets to update the offers on their site.

    On the social network side – the idea isn’t that people will go profile surfing when they sit down to go shopping, but rather when they are profile surfing they might now buy things that there friends are recommending – things that they otherwise might not have bought.

    This is definitely an experiment and we will see how it goes. Early results are good though.

  • Rose has excellent MONEY, fina

    Nic great what your doing.
    Room for thought…
    I so love this Quote…
    “People buy from people they
    like. And, people like people who like themselves. It’s as simple as that.”
    It is so true, building a relationship
    with your customeres is the MOST
    important aspect of creating a long term asset.
    This is so true, building a relationship with your customeres is the MOST important aspect of creating a long term asset.

  • Nic great what your doing.
    Room for thought…
    I so love this Quote…
    “People buy from people they
    like. And, people like people who like themselves. It’s as simple as that.”
    It is so true, building a relationship
    with your customeres is the MOST
    important aspect of creating a long term asset.
    This is so true, building a relationship with your customeres is the MOST important aspect of creating a long term asset.

  • Rose has excellent MONEY, fina

    Keep up the good work Nic you are doing in regards of your charities.

  • Keep up the good work Nic you are doing in regards of your charities.

  • ukshopping

    Just came across this article. As its two years down the track, and there have been a multitude of changes, particularly lately with how Google views sites with a large number of affiliate links. Does anyone have any feedback on how the BuyAt affiliate widgets have performed as I am looking to launch a new blog.

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