There is a lot of talk this morning about the deal that announced yesterday with the BBC, Sky, ITN, Channel 4 and others which will enable Bebo members to embed clips from the TV shows of these two companies into their profile pages. Other broadcasters, and possibly music companies will follow soon.
In what could turn out to be a far-sighted move Bebo is allowing the broadcasters to control the advertising that appears in the clips and to retain 100% of the revenue (and rights). I think this is a smart move – Bebo could have tried to insist on taking a cut in the revenues, but had it done so the move would have been less attractive to broadcasters, which would have meant less content being available, and therefore a worse offering for Bebo’s members. Instead they have put the long term health of the community ahead of short term revenues – which will pay off in the long term.
But so far it is only clips. The big play is for full length programmes and it will be interesting to see if Bebo takes this service in that direction.
For those that don’t know, Bebo is the UK’s largest social network and is third globally behind Myspace and Facebook.