Comments on: ‘Good wins out over evil’ – a cheery thought for the weekend http://www.theequitykicker.com/2007/11/09/good-wins-out-over-evil-a-cheery-thought-for-the-weekend/ Nic Brisbourne's view from London on venture capital and exploiting change in technology and media Sat, 11 Feb 2012 20:08:00 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: Anonymous http://www.theequitykicker.com/2007/11/09/good-wins-out-over-evil-a-cheery-thought-for-the-weekend/#comment-9323 Anonymous Thu, 24 Sep 2009 17:26:00 +0000 http://www.theequitykicker.com/2007/11/09/good-wins-out-over-evil-a-cheery-thought-for-the-weekend/#comment-9323 gay twat gay twat

]]> By: dgfsgh http://www.theequitykicker.com/2007/11/09/good-wins-out-over-evil-a-cheery-thought-for-the-weekend/#comment-5859 dgfsgh Thu, 24 Sep 2009 16:26:23 +0000 http://www.theequitykicker.com/2007/11/09/good-wins-out-over-evil-a-cheery-thought-for-the-weekend/#comment-5859 gay twat gay twat

]]> By: James Penman http://www.theequitykicker.com/2007/11/09/good-wins-out-over-evil-a-cheery-thought-for-the-weekend/#comment-1226 James Penman Fri, 09 Nov 2007 23:09:08 +0000 http://www.theequitykicker.com/2007/11/09/good-wins-out-over-evil-a-cheery-thought-for-the-weekend/#comment-1226 If you like mass market entertainment (say Champions League Football) ITV provide it for free as the reward for attention. The concept is already mass market. Sure, some won't want to engage and will pay to opt out or to feel that they are protecting themselves but I can't see that as the mass market play. In practice, that type of privacy flies in the face of the extraordinary growth of social networks anyway. In theory and practice, it seems illogical. We're already compromised. It's complicity. CPA technology is still awful to use (yes, Buy.at and Affiliate Window are to an extent exceptions) but when it picks up I fully expect it to merge with what is already an accepted concept, ie reward for attention. If that reward is framed as 'CPF' then great and I hope Sam makes a mint from it :) If you like mass market entertainment (say Champions League Football) ITV provide it for free as the reward for attention. The concept is already mass market. Sure, some won’t want to engage and will pay to opt out or to feel that they are protecting themselves but I can’t see that as the mass market play. In practice, that type of privacy flies in the face of the extraordinary growth of social networks anyway. In theory and practice, it seems illogical. We’re already compromised. It’s complicity.

CPA technology is still awful to use (yes, Buy.at and Affiliate Window are to an extent exceptions) but when it picks up I fully expect it to merge with what is already an accepted concept, ie reward for attention. If that reward is framed as ‘CPF’ then great and I hope Sam makes a mint from it :)

]]> By: James Penman http://www.theequitykicker.com/2007/11/09/good-wins-out-over-evil-a-cheery-thought-for-the-weekend/#comment-10997 James Penman Fri, 09 Nov 2007 23:09:00 +0000 http://www.theequitykicker.com/2007/11/09/good-wins-out-over-evil-a-cheery-thought-for-the-weekend/#comment-10997 If you like mass market entertainment (say Champions League Football) ITV provide it for free as the reward for attention. The concept is already mass market. Sure, some won't want to engage and will pay to opt out or to feel that they are protecting themselves but I can't see that as the mass market play. In practice, that type of privacy flies in the face of the extraordinary growth of social networks anyway. In theory and practice, it seems illogical. We're already compromised. It's complicity. CPA technology is still awful to use (yes, Buy.at and Affiliate Window are to an extent exceptions) but when it picks up I fully expect it to merge with what is already an accepted concept, ie reward for attention. If that reward is framed as 'CPF' then great and I hope Sam makes a mint from it :) If you like mass market entertainment (say Champions League Football) ITV provide it for free as the reward for attention. The concept is already mass market. Sure, some won’t want to engage and will pay to opt out or to feel that they are protecting themselves but I can’t see that as the mass market play. In practice, that type of privacy flies in the face of the extraordinary growth of social networks anyway. In theory and practice, it seems illogical. We’re already compromised. It’s complicity.

CPA technology is still awful to use (yes, Buy.at and Affiliate Window are to an extent exceptions) but when it picks up I fully expect it to merge with what is already an accepted concept, ie reward for attention. If that reward is framed as ‘CPF’ then great and I hope Sam makes a mint from it :)

]]> By: Sam Sethi http://www.theequitykicker.com/2007/11/09/good-wins-out-over-evil-a-cheery-thought-for-the-weekend/#comment-1225 Sam Sethi Fri, 09 Nov 2007 17:30:13 +0000 http://www.theequitykicker.com/2007/11/09/good-wins-out-over-evil-a-cheery-thought-for-the-weekend/#comment-1225 Hi I am blogging about a term I call CPF - cost per friend which might become a new social ad model. Again if advertisers want to ask me for my time/attention/recommendation and then to pass that onto my social graph (friends) they need to pay me. But for advertisers what rate do they pay me. i.e my CPF rate? My CPF rate will vary from others based on the size of my social graph and the influence/reputation I have. Hi

I am blogging about a term I call CPF – cost per friend which might become a new social ad model.

Again if advertisers want to ask me for my time/attention/recommendation and then to pass that onto my social graph (friends) they need to pay me. But for advertisers what rate do they pay me. i.e my CPF rate?

My CPF rate will vary from others based on the size of my social graph and the influence/reputation I have.

]]> By: Sam Sethi http://www.theequitykicker.com/2007/11/09/good-wins-out-over-evil-a-cheery-thought-for-the-weekend/#comment-10996 Sam Sethi Fri, 09 Nov 2007 17:30:00 +0000 http://www.theequitykicker.com/2007/11/09/good-wins-out-over-evil-a-cheery-thought-for-the-weekend/#comment-10996 Hi I am blogging about a term I call CPF - cost per friend which might become a new social ad model. Again if advertisers want to ask me for my time/attention/recommendation and then to pass that onto my social graph (friends) they need to pay me. But for advertisers what rate do they pay me. i.e my CPF rate? My CPF rate will vary from others based on the size of my social graph and the influence/reputation I have. Hi

I am blogging about a term I call CPF – cost per friend which might become a new social ad model.

Again if advertisers want to ask me for my time/attention/recommendation and then to pass that onto my social graph (friends) they need to pay me. But for advertisers what rate do they pay me. i.e my CPF rate?

My CPF rate will vary from others based on the size of my social graph and the influence/reputation I have.

]]> By: nic http://www.theequitykicker.com/2007/11/09/good-wins-out-over-evil-a-cheery-thought-for-the-weekend/#comment-1224 nic Fri, 09 Nov 2007 16:09:05 +0000 http://www.theequitykicker.com/2007/11/09/good-wins-out-over-evil-a-cheery-thought-for-the-weekend/#comment-1224 Thanks for your comments guys - a couple of thoughts in response. 1) You are spot on Sam that people need to get over their irrational privacy concerns 2) Also we all need to start understanding the trade off between value we give in the form of our personal information and the value we receive in the form of services. I agree that far - I suspect rather than going the way of getting cash back I think that it will be people choosing to pay for a service instead of having their personal data used. Key influencers in the community will start to get paid somehow though. I have a little something in the pipeline on this front that I will be able to share shortly. Thanks for your comments guys – a couple of thoughts in response.

1) You are spot on Sam that people need to get over their irrational privacy concerns
2) Also we all need to start understanding the trade off between value we give in the form of our personal information and the value we receive in the form of services. I agree that far – I suspect rather than going the way of getting cash back I think that it will be people choosing to pay for a service instead of having their personal data used.

Key influencers in the community will start to get paid somehow though. I have a little something in the pipeline on this front that I will be able to share shortly.

]]> By: nic http://www.theequitykicker.com/2007/11/09/good-wins-out-over-evil-a-cheery-thought-for-the-weekend/#comment-10995 nic Fri, 09 Nov 2007 16:09:00 +0000 http://www.theequitykicker.com/2007/11/09/good-wins-out-over-evil-a-cheery-thought-for-the-weekend/#comment-10995 Thanks for your comments guys - a couple of thoughts in response. 1) You are spot on Sam that people need to get over their irrational privacy concerns 2) Also we all need to start understanding the trade off between value we give in the form of our personal information and the value we receive in the form of services. I agree that far - I suspect rather than going the way of getting cash back I think that it will be people choosing to pay for a service instead of having their personal data used. Key influencers in the community will start to get paid somehow though. I have a little something in the pipeline on this front that I will be able to share shortly. Thanks for your comments guys – a couple of thoughts in response.

1) You are spot on Sam that people need to get over their irrational privacy concerns
2) Also we all need to start understanding the trade off between value we give in the form of our personal information and the value we receive in the form of services. I agree that far – I suspect rather than going the way of getting cash back I think that it will be people choosing to pay for a service instead of having their personal data used.

Key influencers in the community will start to get paid somehow though. I have a little something in the pipeline on this front that I will be able to share shortly.

]]> By: James Penman http://www.theequitykicker.com/2007/11/09/good-wins-out-over-evil-a-cheery-thought-for-the-weekend/#comment-1221 James Penman Fri, 09 Nov 2007 14:51:23 +0000 http://www.theequitykicker.com/2007/11/09/good-wins-out-over-evil-a-cheery-thought-for-the-weekend/#comment-1221 Totally agree with Sam on this. Take web advertising models ... there's been a movement from CPM to CPC now to CPA and the next (and last) stage will be sharing the advertiser/marketing budget between the platform (social network, shopping engine etc) and the user whether that be the individual shopper of the influencer (blogger etc). Consumers always engage with people who are giving them what they want relative to the other offerings out there. Social networks are perfectly placed to experiment here. Totally agree with Sam on this. Take web advertising models … there’s been a movement from CPM to CPC now to CPA and the next (and last) stage will be sharing the advertiser/marketing budget between the platform (social network, shopping engine etc) and the user whether that be the individual shopper of the influencer (blogger etc). Consumers always engage with people who are giving them what they want relative to the other offerings out there. Social networks are perfectly placed to experiment here.

]]> By: James Penman http://www.theequitykicker.com/2007/11/09/good-wins-out-over-evil-a-cheery-thought-for-the-weekend/#comment-10994 James Penman Fri, 09 Nov 2007 14:51:00 +0000 http://www.theequitykicker.com/2007/11/09/good-wins-out-over-evil-a-cheery-thought-for-the-weekend/#comment-10994 Totally agree with Sam on this. Take web advertising models ... there's been a movement from CPM to CPC now to CPA and the next (and last) stage will be sharing the advertiser/marketing budget between the platform (social network, shopping engine etc) and the user whether that be the individual shopper of the influencer (blogger etc). Consumers always engage with people who are giving them what they want relative to the other offerings out there. Social networks are perfectly placed to experiment here. Totally agree with Sam on this. Take web advertising models … there’s been a movement from CPM to CPC now to CPA and the next (and last) stage will be sharing the advertiser/marketing budget between the platform (social network, shopping engine etc) and the user whether that be the individual shopper of the influencer (blogger etc). Consumers always engage with people who are giving them what they want relative to the other offerings out there. Social networks are perfectly placed to experiment here.

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