World of Warcraft is the new golf

From Lord Putnam’s keynote address at the Virtual Worlds Forum in Kings Cross, London which is going on over the next couple of days:

“people are saying World of Warcraft is the new golf for technology focused networkers”

I love it. The parallels are legion – the addiction, the time away from the family, the incomprehensibility to non-players – and now people playing it as much to be social as for the game itself!

To generalise this – building something which is fun AND helps people with their social lives is a great way to get a really sticky community.