Comments on: More page views means lower CPMs http://www.theequitykicker.com/2007/10/18/more-page-views-means-lower-cpms/ Nic Brisbourne's view from London on venture capital and exploiting change in technology and media Sat, 11 Feb 2012 20:08:00 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: alan p http://www.theequitykicker.com/2007/10/18/more-page-views-means-lower-cpms/#comment-1196 alan p Fri, 19 Oct 2007 12:46:24 +0000 http://www.theequitykicker.com/2007/10/18/more-page-views-means-lower-cpms/#comment-1196 Its why ads at the front and back of print mags command highest rates. The oldies are always the goodies :) Its why ads at the front and back of print mags command highest rates.

The oldies are always the goodies :)

]]> By: alan p http://www.theequitykicker.com/2007/10/18/more-page-views-means-lower-cpms/#comment-10978 alan p Fri, 19 Oct 2007 12:46:00 +0000 http://www.theequitykicker.com/2007/10/18/more-page-views-means-lower-cpms/#comment-10978 Its why ads at the front and back of print mags command highest rates. The oldies are always the goodies :) Its why ads at the front and back of print mags command highest rates.

The oldies are always the goodies :)

]]> By: kid mercury http://www.theequitykicker.com/2007/10/18/more-page-views-means-lower-cpms/#comment-1195 kid mercury Thu, 18 Oct 2007 22:08:25 +0000 http://www.theequitykicker.com/2007/10/18/more-page-views-means-lower-cpms/#comment-1195 this is one of the reasons why i feel rich media/interactive advertising is part of the ticket unlocking the advertising potential of social media. the ads need to become more interesting, and need to erase the distinction between content and ads. this is one of the reasons why i feel rich media/interactive advertising is part of the ticket unlocking the advertising potential of social media. the ads need to become more interesting, and need to erase the distinction between content and ads.

]]> By: kid mercury http://www.theequitykicker.com/2007/10/18/more-page-views-means-lower-cpms/#comment-10977 kid mercury Thu, 18 Oct 2007 22:08:00 +0000 http://www.theequitykicker.com/2007/10/18/more-page-views-means-lower-cpms/#comment-10977 this is one of the reasons why i feel rich media/interactive advertising is part of the ticket unlocking the advertising potential of social media. the ads need to become more interesting, and need to erase the distinction between content and ads. this is one of the reasons why i feel rich media/interactive advertising is part of the ticket unlocking the advertising potential of social media. the ads need to become more interesting, and need to erase the distinction between content and ads.

]]> By: Sam Sethi http://www.theequitykicker.com/2007/10/18/more-page-views-means-lower-cpms/#comment-1194 Sam Sethi Thu, 18 Oct 2007 18:02:07 +0000 http://www.theequitykicker.com/2007/10/18/more-page-views-means-lower-cpms/#comment-1194 Hi Nic Interesting thought but the reason people are ad-blind is because the ads are at best contextual or gender/geo specific. Their relevancy is very low. The point of social networks like FB is that they are lifestreams and/or attention streams i.e my status, my flickr photos etc all aggregated in my profile. But the person reading it is often someone else. The ads that appear around MY profile should reflect THEIR attention/behaviour/interests. When and if FB and others ever do this then I think CPM rates will increase with every new page view Hi Nic

Interesting thought but the reason people are ad-blind is because the ads are at best contextual or gender/geo specific.

Their relevancy is very low.

The point of social networks like FB is that they are lifestreams and/or attention streams i.e my status, my flickr photos etc all aggregated in my profile. But the person reading it is often someone else.

The ads that appear around MY profile should reflect THEIR attention/behaviour/interests. When and if FB and others ever do this then I think CPM rates will increase with every new page view

]]> By: Sam Sethi http://www.theequitykicker.com/2007/10/18/more-page-views-means-lower-cpms/#comment-10976 Sam Sethi Thu, 18 Oct 2007 18:02:00 +0000 http://www.theequitykicker.com/2007/10/18/more-page-views-means-lower-cpms/#comment-10976 Hi Nic Interesting thought but the reason people are ad-blind is because the ads are at best contextual or gender/geo specific. Their relevancy is very low. The point of social networks like FB is that they are lifestreams and/or attention streams i.e my status, my flickr photos etc all aggregated in my profile. But the person reading it is often someone else. The ads that appear around MY profile should reflect THEIR attention/behaviour/interests. When and if FB and others ever do this then I think CPM rates will increase with every new page view Hi Nic

Interesting thought but the reason people are ad-blind is because the ads are at best contextual or gender/geo specific.

Their relevancy is very low.

The point of social networks like FB is that they are lifestreams and/or attention streams i.e my status, my flickr photos etc all aggregated in my profile. But the person reading it is often someone else.

The ads that appear around MY profile should reflect THEIR attention/behaviour/interests. When and if FB and others ever do this then I think CPM rates will increase with every new page view

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