Comments on: Enterprise 2.0 – some great posts on the beauty of edge-in adoption http://www.theequitykicker.com/2007/10/08/enterprise-20-some-great-posts-on-the-beauty-of-edge-in-adoption/ Nic Brisbourne's view from London on venture capital and exploiting change in technology and media Sat, 11 Feb 2012 20:08:00 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: PaulSweeney http://www.theequitykicker.com/2007/10/08/enterprise-20-some-great-posts-on-the-beauty-of-edge-in-adoption/#comment-1169 PaulSweeney Mon, 08 Oct 2007 14:34:13 +0000 http://www.theequitykicker.com/2007/10/08/enterprise-20-some-great-posts-on-the-beauty-of-edge-in-adoption/#comment-1169 In general I think we can all agree that people will use their retail based/ edge services in their personal and social life, and that the use will bleed on over into business context. The big example here is SMS. Where it becomes a bit more difficult to generalise is where the E2 links into the existing infrastructure. You may not have any actual software or hardware integration issues, but someone usually owns "the way we do things round here", i.e. the process, or the interaction philosophy. In a way the existence of the traditional software gives the E2 player something to define themselves, and their offer against. Perhaps though this boundary definition doesn't open up the thinking enough for truly innovative approaches.At FOWA I saw some damn good innovators (www.getsatisfaction.com) but did we didn't see many truly E2 companies there. In general I think we can all agree that people will use their retail based/ edge services in their personal and social life, and that the use will bleed on over into business context. The big example here is SMS. Where it becomes a bit more difficult to generalise is where the E2 links into the existing infrastructure. You may not have any actual software or hardware integration issues, but someone usually owns “the way we do things round here”, i.e. the process, or the interaction philosophy. In a way the existence of the traditional software gives the E2 player something to define themselves, and their offer against. Perhaps though this boundary definition doesn’t open up the thinking enough for truly innovative approaches.At FOWA I saw some damn good innovators (www.getsatisfaction.com) but did we didn’t see many truly E2 companies there.

]]> By: PaulSweeney http://www.theequitykicker.com/2007/10/08/enterprise-20-some-great-posts-on-the-beauty-of-edge-in-adoption/#comment-10961 PaulSweeney Mon, 08 Oct 2007 14:34:00 +0000 http://www.theequitykicker.com/2007/10/08/enterprise-20-some-great-posts-on-the-beauty-of-edge-in-adoption/#comment-10961 In general I think we can all agree that people will use their retail based/ edge services in their personal and social life, and that the use will bleed on over into business context. The big example here is SMS. Where it becomes a bit more difficult to generalise is where the E2 links into the existing infrastructure. You may not have any actual software or hardware integration issues, but someone usually owns "the way we do things round here", i.e. the process, or the interaction philosophy. In a way the existence of the traditional software gives the E2 player something to define themselves, and their offer against. Perhaps though this boundary definition doesn't open up the thinking enough for truly innovative approaches.At FOWA I saw some damn good innovators (www.getsatisfaction.com) but did we didn't see many truly E2 companies there. In general I think we can all agree that people will use their retail based/ edge services in their personal and social life, and that the use will bleed on over into business context. The big example here is SMS. Where it becomes a bit more difficult to generalise is where the E2 links into the existing infrastructure. You may not have any actual software or hardware integration issues, but someone usually owns “the way we do things round here”, i.e. the process, or the interaction philosophy. In a way the existence of the traditional software gives the E2 player something to define themselves, and their offer against. Perhaps though this boundary definition doesn’t open up the thinking enough for truly innovative approaches.At FOWA I saw some damn good innovators (www.getsatisfaction.com) but did we didn’t see many truly E2 companies there.

]]> By: Marc http://www.theequitykicker.com/2007/10/08/enterprise-20-some-great-posts-on-the-beauty-of-edge-in-adoption/#comment-1168 Marc Mon, 08 Oct 2007 12:39:14 +0000 http://www.theequitykicker.com/2007/10/08/enterprise-20-some-great-posts-on-the-beauty-of-edge-in-adoption/#comment-1168 The flaw in this reasoning is that it is still the CIO that has control over the budget and the big software houses also through the CIO "protect and serve myself" risk adverse policy. One way to overcome this bottleneck is to spread viraly inside the enterprise up to the point where your product becomes almost mission critical. The CIO now has to make a decision. This is the way open source penetrates and it is doing better every day. Another way is to let the employees import good practices from the outside. As a consumer, if you're able to contribute to a brand's feedback platform (as an example), then you might be tempted to use it as the marketing manager that you are at the office. Users become sponsors. The flaw in this reasoning is that it is still the CIO that has control over the budget and the big software houses also through the CIO “protect and serve myself” risk adverse policy.

One way to overcome this bottleneck is to spread viraly inside the enterprise up to the point where your product becomes almost mission critical. The CIO now has to make a decision. This is the way open source penetrates and it is doing better every day.

Another way is to let the employees import good practices from the outside. As a consumer, if you’re able to contribute to a brand’s feedback platform (as an example), then you might be tempted to use it as the marketing manager that you are at the office. Users become sponsors.

]]> By: Marc Brandsma http://www.theequitykicker.com/2007/10/08/enterprise-20-some-great-posts-on-the-beauty-of-edge-in-adoption/#comment-10960 Marc Brandsma Mon, 08 Oct 2007 12:39:00 +0000 http://www.theequitykicker.com/2007/10/08/enterprise-20-some-great-posts-on-the-beauty-of-edge-in-adoption/#comment-10960 The flaw in this reasoning is that it is still the CIO that has control over the budget and the big software houses also through the CIO "protect and serve myself" risk adverse policy. One way to overcome this bottleneck is to spread viraly inside the enterprise up to the point where your product becomes almost mission critical. The CIO now has to make a decision. This is the way open source penetrates and it is doing better every day. Another way is to let the employees import good practices from the outside. As a consumer, if you're able to contribute to a brand's feedback platform (as an example), then you might be tempted to use it as the marketing manager that you are at the office. Users become sponsors. The flaw in this reasoning is that it is still the CIO that has control over the budget and the big software houses also through the CIO “protect and serve myself” risk adverse policy.

One way to overcome this bottleneck is to spread viraly inside the enterprise up to the point where your product becomes almost mission critical. The CIO now has to make a decision. This is the way open source penetrates and it is doing better every day.

Another way is to let the employees import good practices from the outside. As a consumer, if you’re able to contribute to a brand’s feedback platform (as an example), then you might be tempted to use it as the marketing manager that you are at the office. Users become sponsors.

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