http://www.theequitykicker.com/2007/08/07/conversational-marketing-will-it-scale/ Nic Brisbourne's view from London on venture capital and exploiting change in technology and media Sat, 11 Feb 2012 20:08:00 +0000 hourly 1 http://wordpress.org/?v=3.3.1 http://www.theequitykicker.com/2007/08/07/conversational-marketing-will-it-scale/#comment-1080 Martin Willitts Tue, 28 Aug 2007 13:22:45 +0000 http://www.theequitykicker.com/2007/08/07/conversational-marketing-will-it-scale/#comment-1080 Perhaps there's a point there. By fundamently being difficult to scale the human interaction, a different problem should be tackled. Converting the challenge to being maintaining some interaction with customers there is scope for introducing a fully declared non-human 'character'. This could make a virtue of the situation and the nature of the automation would be adapted to fit the brand. Perhaps there’s a point there. By fundamently being difficult to scale the human interaction, a different problem should be tackled. Converting the challenge to being maintaining some interaction with customers there is scope for introducing a fully declared non-human ‘character’. This could make a virtue of the situation and the nature of the automation would be adapted to fit the brand.

]]> http://www.theequitykicker.com/2007/08/07/conversational-marketing-will-it-scale/#comment-10863 Martin Willitts Tue, 28 Aug 2007 13:22:00 +0000 http://www.theequitykicker.com/2007/08/07/conversational-marketing-will-it-scale/#comment-10863 Perhaps there's a point there. By fundamently being difficult to scale the human interaction, a different problem should be tackled. Converting the challenge to being maintaining some interaction with customers there is scope for introducing a fully declared non-human 'character'. This could make a virtue of the situation and the nature of the automation would be adapted to fit the brand. Perhaps there’s a point there. By fundamently being difficult to scale the human interaction, a different problem should be tackled. Converting the challenge to being maintaining some interaction with customers there is scope for introducing a fully declared non-human ‘character’. This could make a virtue of the situation and the nature of the automation would be adapted to fit the brand.

]]> http://www.theequitykicker.com/2007/08/07/conversational-marketing-will-it-scale/#comment-1066 nic Wed, 22 Aug 2007 08:04:24 +0000 http://www.theequitykicker.com/2007/08/07/conversational-marketing-will-it-scale/#comment-1066 Martin - both these demos are quite impressive from a computer science point of view and I could buy into the idea that they might be able to handle some customer service functions. They are a long way from sounding like humans though - and this is the key for automating engagement marketing - your bots would need to pass the Turing test. It is a bit early to be saying that categorically, but I suspect that will be the outcome. Martin – both these demos are quite impressive from a computer science point of view and I could buy into the idea that they might be able to handle some customer service functions. They are a long way from sounding like humans though – and this is the key for automating engagement marketing – your bots would need to pass the Turing test. It is a bit early to be saying that categorically, but I suspect that will be the outcome.

]]> http://www.theequitykicker.com/2007/08/07/conversational-marketing-will-it-scale/#comment-10862 nic Wed, 22 Aug 2007 08:04:00 +0000 http://www.theequitykicker.com/2007/08/07/conversational-marketing-will-it-scale/#comment-10862 Martin - both these demos are quite impressive from a computer science point of view and I could buy into the idea that they might be able to handle some customer service functions. They are a long way from sounding like humans though - and this is the key for automating engagement marketing - your bots would need to pass the Turing test. It is a bit early to be saying that categorically, but I suspect that will be the outcome. Martin – both these demos are quite impressive from a computer science point of view and I could buy into the idea that they might be able to handle some customer service functions. They are a long way from sounding like humans though – and this is the key for automating engagement marketing – your bots would need to pass the Turing test. It is a bit early to be saying that categorically, but I suspect that will be the outcome.

]]> http://www.theequitykicker.com/2007/08/07/conversational-marketing-will-it-scale/#comment-1065 Martin Willitts Tue, 21 Aug 2007 16:36:50 +0000 http://www.theequitykicker.com/2007/08/07/conversational-marketing-will-it-scale/#comment-1065 http://www.elbot.com/ and http://www.yhaken.com/bot.php are two examples. Also, the technology's been used for the BBC's virtual character Jamie Kane (http://www.bbc.co.uk/jamiekane/). Furthermore, as demand for particular conversation topics reaches a certain threshold, support for that topic can be added in readily. http://www.elbot.com/ and http://www.yhaken.com/bot.php are two examples. Also, the technology’s been used for the BBC’s virtual character Jamie Kane (http://www.bbc.co.uk/jamiekane/). Furthermore, as demand for particular conversation topics reaches a certain threshold, support for that topic can be added in readily.

]]> http://www.theequitykicker.com/2007/08/07/conversational-marketing-will-it-scale/#comment-10861 Martin Willitts Tue, 21 Aug 2007 16:36:00 +0000 http://www.theequitykicker.com/2007/08/07/conversational-marketing-will-it-scale/#comment-10861 http://www.elbot.com/ and http://www.yhaken.com/bot.php are two examples. Also, the technology's been used for the BBC's virtual character Jamie Kane (http://www.bbc.co.uk/jamiekane/). Furthermore, as demand for particular conversation topics reaches a certain threshold, support for that topic can be added in readily. http://www.elbot.com/ and http://www.yhaken.com/bot.php are two examples. Also, the technology’s been used for the BBC’s virtual character Jamie Kane (http://www.bbc.co.uk/jamiekane/). Furthermore, as demand for particular conversation topics reaches a certain threshold, support for that topic can be added in readily.

]]> http://www.theequitykicker.com/2007/08/07/conversational-marketing-will-it-scale/#comment-1062 nic Tue, 21 Aug 2007 12:56:13 +0000 http://www.theequitykicker.com/2007/08/07/conversational-marketing-will-it-scale/#comment-1062 It would have to be some pretty special software Martin. The language and dialogue would need to be much more varied than for customer service apps. It would have to be some pretty special software Martin. The language and dialogue would need to be much more varied than for customer service apps.

]]> http://www.theequitykicker.com/2007/08/07/conversational-marketing-will-it-scale/#comment-10860 nic Tue, 21 Aug 2007 12:56:00 +0000 http://www.theequitykicker.com/2007/08/07/conversational-marketing-will-it-scale/#comment-10860 It would have to be some pretty special software Martin. The language and dialogue would need to be much more varied than for customer service apps. It would have to be some pretty special software Martin. The language and dialogue would need to be much more varied than for customer service apps.

]]> http://www.theequitykicker.com/2007/08/07/conversational-marketing-will-it-scale/#comment-1061 Martin Willitts Tue, 21 Aug 2007 12:20:33 +0000 http://www.theequitykicker.com/2007/08/07/conversational-marketing-will-it-scale/#comment-1061 I have a suggestion for making it scale. Using a piece of technology called a lingubot provides the means to create a sense of dialogue. Currently used by the likes of Ikea and Lloyds TSB, the visitor/customer interacts using natural language and the responses are driven by the technology. I would love to tell the "guy who helps Nike and Starbucks" more about this. I have a suggestion for making it scale. Using a piece of technology called a lingubot provides the means to create a sense of dialogue. Currently used by the likes of Ikea and Lloyds TSB, the visitor/customer interacts using natural language and the responses are driven by the technology. I would love to tell the “guy who helps Nike and Starbucks” more about this.

]]> http://www.theequitykicker.com/2007/08/07/conversational-marketing-will-it-scale/#comment-10859 Martin Willitts Tue, 21 Aug 2007 12:20:00 +0000 http://www.theequitykicker.com/2007/08/07/conversational-marketing-will-it-scale/#comment-10859 I have a suggestion for making it scale. Using a piece of technology called a lingubot provides the means to create a sense of dialogue. Currently used by the likes of Ikea and Lloyds TSB, the visitor/customer interacts using natural language and the responses are driven by the technology. I would love to tell the "guy who helps Nike and Starbucks" more about this. I have a suggestion for making it scale. Using a piece of technology called a lingubot provides the means to create a sense of dialogue. Currently used by the likes of Ikea and Lloyds TSB, the visitor/customer interacts using natural language and the responses are driven by the technology. I would love to tell the “guy who helps Nike and Starbucks” more about this.

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