http://www.theequitykicker.com/2007/07/25/secondlife-is-riding-the-hype-curve/ Nic Brisbourne's view from London on venture capital and exploiting change in technology and media Sat, 11 Feb 2012 20:08:00 +0000 hourly 1 http://wordpress.org/?v=3.3.1 http://www.theequitykicker.com/2007/07/25/secondlife-is-riding-the-hype-curve/#comment-1006 Nicola Mattina Fri, 27 Jul 2007 09:31:14 +0000 http://www.theequitykicker.com/2007/07/25/secondlife-is-riding-the-hype-curve/#comment-1006 Nick, I translated an article I wrote for il Sole 24 Ore and that was published yesterday. It explains better what I wrote in the previuos post. You can find it here: http://www.spiderlessweb.com/?p=15 Nick, I translated an article I wrote for il Sole 24 Ore and that was published yesterday. It explains better what I wrote in the previuos post. You can find it here: http://www.spiderlessweb.com/?p=15

]]> http://www.theequitykicker.com/2007/07/25/secondlife-is-riding-the-hype-curve/#comment-10838 Nicola Mattina Fri, 27 Jul 2007 09:31:00 +0000 http://www.theequitykicker.com/2007/07/25/secondlife-is-riding-the-hype-curve/#comment-10838 Nick, I translated an article I wrote for il Sole 24 Ore and that was published yesterday. It explains better what I wrote in the previuos post. You can find it here: http://www.spiderlessweb.com/?p=15 Nick, I translated an article I wrote for il Sole 24 Ore and that was published yesterday. It explains better what I wrote in the previuos post. You can find it here: http://www.spiderlessweb.com/?p=15

]]> http://www.theequitykicker.com/2007/07/25/secondlife-is-riding-the-hype-curve/#comment-1004 Nicola Mattina Thu, 26 Jul 2007 08:51:01 +0000 http://www.theequitykicker.com/2007/07/25/secondlife-is-riding-the-hype-curve/#comment-1004 I completely agree. There is a lack of vision in companies entering SL: they treat this 3d environment like a separate world, a place to establish a colony. It seems they do not understand: 1. it is a social network like many others, except the fact that you interact with a 3d interface; 2. "places" in world can be designed to have social functions that in the real life cannot have. So: 1. before entering SL, start using other social network because they worth the investment more than SL; 2. do not build arenas or houses, but architectures with new social functions. Ciao. Nicola I completely agree. There is a lack of vision in companies entering SL: they treat this 3d environment like a separate world, a place to establish a colony. It seems they do not understand: 1. it is a social network like many others, except the fact that you interact with a 3d interface; 2. “places” in world can be designed to have social functions that in the real life cannot have. So: 1. before entering SL, start using other social network because they worth the investment more than SL; 2. do not build arenas or houses, but architectures with new social functions.
Ciao. Nicola

]]> http://www.theequitykicker.com/2007/07/25/secondlife-is-riding-the-hype-curve/#comment-10837 Nicola Mattina Thu, 26 Jul 2007 08:51:00 +0000 http://www.theequitykicker.com/2007/07/25/secondlife-is-riding-the-hype-curve/#comment-10837 I completely agree. There is a lack of vision in companies entering SL: they treat this 3d environment like a separate world, a place to establish a colony. It seems they do not understand: 1. it is a social network like many others, except the fact that you interact with a 3d interface; 2. "places" in world can be designed to have social functions that in the real life cannot have. So: 1. before entering SL, start using other social network because they worth the investment more than SL; 2. do not build arenas or houses, but architectures with new social functions. Ciao. Nicola I completely agree. There is a lack of vision in companies entering SL: they treat this 3d environment like a separate world, a place to establish a colony. It seems they do not understand: 1. it is a social network like many others, except the fact that you interact with a 3d interface; 2. “places” in world can be designed to have social functions that in the real life cannot have. So: 1. before entering SL, start using other social network because they worth the investment more than SL; 2. do not build arenas or houses, but architectures with new social functions.
Ciao. Nicola

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