I have had the good fortune to co-author a series of posts on identity with my friend and identity expert Luke Razzell.
The posts explore the importance of identity to startups – as an opportunity in its own right and tangentially if their business impacts upon, but is not about, identity.
The first post in the series is on Luke’s blog here.
And you can find an introduciton to the series here.
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Nic…every time we look at it, the nuances issue becomes the big one, I also blogged on it here Over at Broadstuff.