Another milestone for online advertising
Posted by mobile phone:
The top prize at the world`s most important advertising festival has been awarded to an online campaign. This shows the extent to which the internet has rocked the advertising world.
The winner at Cannes was also significant for being an FMCG brand campaign. The “Evolution” film for Dove, Unilever`s skincare brand whizzed around the web on blogs and video sharing sites, and I guess this award means it also has a shout for being the worlds most effective viral.
Maybe video is finally bringing brand advertising onto the web.
No links because I`m posting this from my mobile.
June 30th, 2007 at 1:21 pm
Hence, it goes without saying that the success and penetration of the web viral marketing highlights the importance of impressive online presence for businesses?
Yet many establishments in cosmopolitan cities like London, New York and Paris ignore the important of getting an attractive website or getting one at all.
Getting a website today is almost as important as having the name of your business outside the premises.
Would you not agree?
June 30th, 2007 at 3:55 pm
Couldn’t agree more. Every business needs a website.