Posted by mobile phone:
The top prize at the world`s most important advertising festival has been awarded to an online campaign. This shows the extent to which the internet has rocked the advertising world.
The winner at Cannes was also significant for being an FMCG brand campaign. The “Evolution” film for Dove, Unilever`s skincare brand whizzed around the web on blogs and video sharing sites, and I guess this award means it also has a shout for being the worlds most effective viral.
Maybe video is finally bringing brand advertising onto the web.
No links because I`m posting this from my mobile.