Your bring up a “systemic problem” that runs across the entire net and now in the mobile space. The problem is that users create their data then they can’t have access to it to seamlesly get integration across all mediums.

The traditional concept of business as a “winner takes all” contest is giving way to a realisation that in the networked economy, companies must both co-operate and compete. Termed “co-opetition,” this new perspective requires companies to create business strategies that capitalise on relationships in order to create maximum value in the marketplace.

“Co-opetition”– a model in which a network of stakeholders co-operate and compete to create maximum value — is one of the most important business perspectives of recent years. Internet and mobile technologies have made it even more necessary for companies to both co-operate and compete, by enabling relationships through information sharing as well as integrating and streamlining processes. In today’s networked economy, co-opetition is a powerful means of identifying new market opportunities and developing business strategy.

I hope that in the not to distant future we see “co-opetition” across the evolving space of social networking with the aim of increasing value to end users instead of more “silo mentality. There is an organization called “The Relationship Networking Industry Association” attemtping to bring rational to the chaos, you can learn more about them at http://community.rnia.org/index.aspx

Adam Kovitz is the executive director.

Ning has allowed community publishers on their social network to make their content easily available within facebook.

Cheers,
Rodney Rumford
http://www.facereviews.com