Comments on: The end of podcasting hype and the power of language http://www.theequitykicker.com/2007/06/20/the-end-of-podcasting-and-the-power-of-language/ Nic Brisbourne's view from London on venture capital and exploiting change in technology and media Sat, 11 Feb 2012 20:08:00 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: Peter Bond http://www.theequitykicker.com/2007/06/20/the-end-of-podcasting-and-the-power-of-language/#comment-967 Peter Bond Tue, 03 Jul 2007 10:59:21 +0000 http://www.theequitykicker.com/2007/06/20/the-end-of-podcasting-and-the-power-of-language/#comment-967 The trouble with Podcasting is it's based on technology designed for music tracks and thus delivers a very limited user experience and horrible economics for the content owner. It therefore just scratches the surface of the potential Personal Audio Information(PAI)space. PAI is generally not a replacement for reading. It's about multitasking (eg driving) and learning. A classic long tail of millions of niches. The trouble with Podcasting is it’s based on technology designed for music tracks and thus delivers a very limited user experience and horrible economics for the content owner. It therefore just scratches the surface of the potential Personal Audio Information(PAI)space.

PAI is generally not a replacement for reading. It’s about multitasking (eg driving) and learning. A classic long tail of millions of niches.

]]> By: Peter Bond http://www.theequitykicker.com/2007/06/20/the-end-of-podcasting-and-the-power-of-language/#comment-10798 Peter Bond Tue, 03 Jul 2007 10:59:00 +0000 http://www.theequitykicker.com/2007/06/20/the-end-of-podcasting-and-the-power-of-language/#comment-10798 The trouble with Podcasting is it's based on technology designed for music tracks and thus delivers a very limited user experience and horrible economics for the content owner. It therefore just scratches the surface of the potential Personal Audio Information(PAI)space. PAI is generally not a replacement for reading. It's about multitasking (eg driving) and learning. A classic long tail of millions of niches. The trouble with Podcasting is it’s based on technology designed for music tracks and thus delivers a very limited user experience and horrible economics for the content owner. It therefore just scratches the surface of the potential Personal Audio Information(PAI)space.

PAI is generally not a replacement for reading. It’s about multitasking (eg driving) and learning. A classic long tail of millions of niches.

]]> By: nic http://www.theequitykicker.com/2007/06/20/the-end-of-podcasting-and-the-power-of-language/#comment-952 nic Thu, 21 Jun 2007 11:43:26 +0000 http://www.theequitykicker.com/2007/06/20/the-end-of-podcasting-and-the-power-of-language/#comment-952 Dave - audio has it's place, no doubt about it. My only point was that the hype got ahead of that. Dave – audio has it’s place, no doubt about it. My only point was that the hype got ahead of that.

]]> By: nic http://www.theequitykicker.com/2007/06/20/the-end-of-podcasting-and-the-power-of-language/#comment-10797 nic Thu, 21 Jun 2007 11:43:00 +0000 http://www.theequitykicker.com/2007/06/20/the-end-of-podcasting-and-the-power-of-language/#comment-10797 Dave - audio has it's place, no doubt about it. My only point was that the hype got ahead of that. Dave – audio has it’s place, no doubt about it. My only point was that the hype got ahead of that.

]]> By: Dave Jackson http://www.theequitykicker.com/2007/06/20/the-end-of-podcasting-and-the-power-of-language/#comment-950 Dave Jackson Thu, 21 Jun 2007 06:22:11 +0000 http://www.theequitykicker.com/2007/06/20/the-end-of-podcasting-and-the-power-of-language/#comment-950 Congratulations on writing an inflamatory piece. Audio is so much better than text. TONE OF VOICE. I don't have to do stupid stuff like type in CAPS to ACCENT stuff. Time Shifting vs streaming. OK, now you're being silly. I can listen/watch my favorite programs while I work out, drive to work, etc. Or I can chain myself to a streaming computer and hope I arrive in time. C'mon?! I suppose tivo sucks too right? I had just as many subscribes to an email list for four years as I have to a podcas t now. I've been podcasting since 2005 (2 years). The number of my books that have sold in 2 years of podcasting is far greater than the number I sold during the four years of an ezine. Podzinger's name change is not a signal to the end of podcasting. Quit being silly. Dave Jackson www.schoolofpodcasting.com Personal Podcast Coaching Congratulations on writing an inflamatory piece. Audio is so much better than text. TONE OF VOICE. I don’t have to do stupid stuff like type in CAPS to ACCENT stuff.

Time Shifting vs streaming. OK, now you’re being silly. I can listen/watch my favorite programs while I work out, drive to work, etc. Or I can chain myself to a streaming computer and hope I arrive in time. C’mon?! I suppose tivo sucks too right?

I had just as many subscribes to an email list for four years as I have to a podcas t now. I’ve been podcasting since 2005 (2 years). The number of my books that have sold in 2 years of podcasting is far greater than the number I sold during the four years of an ezine.

Podzinger’s name change is not a signal to the end of podcasting. Quit being silly.

Dave Jackson
http://www.schoolofpodcasting.com
Personal Podcast Coaching

]]> By: Dave Jackson http://www.theequitykicker.com/2007/06/20/the-end-of-podcasting-and-the-power-of-language/#comment-10796 Dave Jackson Thu, 21 Jun 2007 06:22:00 +0000 http://www.theequitykicker.com/2007/06/20/the-end-of-podcasting-and-the-power-of-language/#comment-10796 Congratulations on writing an inflamatory piece. Audio is so much better than text. TONE OF VOICE. I don't have to do stupid stuff like type in CAPS to ACCENT stuff. Time Shifting vs streaming. OK, now you're being silly. I can listen/watch my favorite programs while I work out, drive to work, etc. Or I can chain myself to a streaming computer and hope I arrive in time. C'mon?! I suppose tivo sucks too right? I had just as many subscribes to an email list for four years as I have to a podcas t now. I've been podcasting since 2005 (2 years). The number of my books that have sold in 2 years of podcasting is far greater than the number I sold during the four years of an ezine. Podzinger's name change is not a signal to the end of podcasting. Quit being silly. Dave Jackson www.schoolofpodcasting.com Personal Podcast Coaching Congratulations on writing an inflamatory piece. Audio is so much better than text. TONE OF VOICE. I don’t have to do stupid stuff like type in CAPS to ACCENT stuff.

Time Shifting vs streaming. OK, now you’re being silly. I can listen/watch my favorite programs while I work out, drive to work, etc. Or I can chain myself to a streaming computer and hope I arrive in time. C’mon?! I suppose tivo sucks too right?

I had just as many subscribes to an email list for four years as I have to a podcas t now. I’ve been podcasting since 2005 (2 years). The number of my books that have sold in 2 years of podcasting is far greater than the number I sold during the four years of an ezine.

Podzinger’s name change is not a signal to the end of podcasting. Quit being silly.

Dave Jackson
http://www.schoolofpodcasting.com
Personal Podcast Coaching

]]> By: nic http://www.theequitykicker.com/2007/06/20/the-end-of-podcasting-and-the-power-of-language/#comment-947 nic Wed, 20 Jun 2007 18:14:33 +0000 http://www.theequitykicker.com/2007/06/20/the-end-of-podcasting-and-the-power-of-language/#comment-947 All of which leaves it as quite niche alan All of which leaves it as quite niche alan

]]> By: nic http://www.theequitykicker.com/2007/06/20/the-end-of-podcasting-and-the-power-of-language/#comment-10795 nic Wed, 20 Jun 2007 18:14:00 +0000 http://www.theequitykicker.com/2007/06/20/the-end-of-podcasting-and-the-power-of-language/#comment-10795 All of which leaves it as quite niche alan All of which leaves it as quite niche alan

]]> By: alan p http://www.theequitykicker.com/2007/06/20/the-end-of-podcasting-and-the-power-of-language/#comment-943 alan p Wed, 20 Jun 2007 14:04:35 +0000 http://www.theequitykicker.com/2007/06/20/the-end-of-podcasting-and-the-power-of-language/#comment-943 The attraction of audio is its possibilities in "downtime" when other media re not easy to use (driving etc)....question is whether people are up for "serious" content then (I think prob yes for % of pop'n if we define radio 4 level as "serious", but for the main it seems most people prefer "aural bubble gum" in these times. The other application imho is the business world where you may have no other option but an audio feed (eg on large industrial sites, warehouses etc) The attraction of audio is its possibilities in “downtime” when other media re not easy to use (driving etc)….question is whether people are up for “serious” content then (I think prob yes for % of pop’n if we define radio 4 level as “serious”, but for the main it seems most people prefer “aural bubble gum” in these times.

The other application imho is the business world where you may have no other option but an audio feed (eg on large industrial sites, warehouses etc)

]]> By: alan p http://www.theequitykicker.com/2007/06/20/the-end-of-podcasting-and-the-power-of-language/#comment-10794 alan p Wed, 20 Jun 2007 14:04:00 +0000 http://www.theequitykicker.com/2007/06/20/the-end-of-podcasting-and-the-power-of-language/#comment-10794 The attraction of audio is its possibilities in "downtime" when other media re not easy to use (driving etc)....question is whether people are up for "serious" content then (I think prob yes for % of pop'n if we define radio 4 level as "serious", but for the main it seems most people prefer "aural bubble gum" in these times. The other application imho is the business world where you may have no other option but an audio feed (eg on large industrial sites, warehouses etc) The attraction of audio is its possibilities in “downtime” when other media re not easy to use (driving etc)….question is whether people are up for “serious” content then (I think prob yes for % of pop’n if we define radio 4 level as “serious”, but for the main it seems most people prefer “aural bubble gum” in these times.

The other application imho is the business world where you may have no other option but an audio feed (eg on large industrial sites, warehouses etc)

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