Mobile data bundles on 4 of 5 UK networks

On Monday Vodafone announced that from this Friday customers will be able to buy 120MB of data per month for £7.50.  Once they have powered through that heavy users will pay its current standard rate of £1 per day.

This brings Voda into line with 3, T-Mobile, and Orange, leaving O2 out on its own as the only operator without a flat rate data bundle.

This is good news for the mobile internet community.  Uncertainty over charging has long been held out as one of the reasons consumer uptake of the mobile web has been slower than we all hoped for.  Now we will see how true that is.

The other issues of course are poor quality mobile sites, slow data rates and latency problems.  These things are all getting much better and the stats show that mobile internet usage is on the increase – I can’t find a growth figure, but according to Comscore 5.7m people in the UK used a mobile device to access the internet in January (reported by ETC).  That’s a lot, and I’m pretty sure that is on the increase.

One thing that is for sure is that now that the tarrif issue is going away we will either see the growth massive uptake we are looking for or we the next bottleneck will be thrown into sharp relief.

For myself, I use the mobile internet more and more frequently – but still find the experience a little slow.  To give you an idea I look up sports scores, visit Facebook’s mobile site every other day or so, use the Admob WordPress plug in to blog from my phone about once a week and do the occasional mobile search on Google.  I have a smartphone with a full keyboard and a touch screen though, which makes entering URLS navigating websites pretty easy.

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  • At last the pricing is getting sensible. Having a keyboard will be critical imho.

  • At last the pricing is getting sensible. Having a keyboard will be critical imho.

  • chris h.

    We need sites that people want to visit. I check my mail, check some stocks and a few other time sensitive issues but we still need a mobile web killer ap. Until then the industry will be hype and not much else.

  • chris h.

    We need sites that people want to visit. I check my mail, check some stocks and a few other time sensitive issues but we still need a mobile web killer ap. Until then the industry will be hype and not much else.

  • TV on your WAP enabled mobile phone. Type http://yamgo.mobi in your mobile internet browser. They are looking for beta testers to help see if it works on your phone. Offered by extreme sports mobile TV company Yamgo (www.yamgo.tv). It’s a free service (apart from your WAP phone charges). It works well on my Nokia N70, even the live channels work over a GPRS.

  • Vodafone release a data package on the 1st (can’t sign up until the 4th – they “update the network” over the weekend) and from the 7th half their network is down. Related? No idea.

    But, they do give you the first month for free – save £7.50. Gee, thanks. The £200 a month I paid waiting seems like nothing now I’ve got a free month.

    … I here 3 has a good data package.

    Killer apps. While not killer’s maybe, damn good:

    http://www.builtbydave.co.uk/2007/05/28/the-year-of-mobilecell-new-passwords/

  • Vodafone release a data package on the 1st (can’t sign up until the 4th – they “update the network” over the weekend) and from the 7th half their network is down. Related? No idea.

    But, they do give you the first month for free – save £7.50. Gee, thanks. The £200 a month I paid waiting seems like nothing now I’ve got a free month.

    … I here 3 has a good data package.

    Killer apps. While not killer’s maybe, damn good:

    http://www.builtbydave.co.uk/2007/05/28/the-year-of-mobilecell-new-passwords/

  • http://www.yamgo.tv on your mobile phone
    Anyone tried this mobile TV service out? They got some good extreme sports video on the website: http://www.yamgo.com but it also works on your mobile phone apparently on any video enabled phone with WAP access.