Special interest sites – another model for long tail internet TV

In the hard copy March issue of SportBusiness International there is an article about SecondsOut.com – a site for boxing fans. They aggregate a global audience for second tier boxing matches which they stream on their site, charging on a pay per view basis.

This is the internet at it’s best – national TV channels can’t find enough audience for most of these fights and so they don’t get screened, but the internet is able to pull together sufficient audience to create a business opportunity that didn’t exist before and satisfy a demand that was previously left wanting.

Apparently sports broadcasters are often not interested in showing title fights where a mandatory challenger for a match has little interest domestically.

This model could work for other sports. Tennis has a lot of parallels with boxing – an individual sport, high profile top matches/bouts, a long tail of less popular events and truly international competition. I think this could also extend to sports that don’t have a significant TV presence at all today, e.g. squash and table tennis.

It needn’t just be sports either – hobbies like cooking, magic (as in pulling rabbits out of hats) and needlework might also be interesting. (Re-reading this list I wonder if it provides some weird kind of window into my psyche!?!)

I’m starting to build a picture of a world where we get mass market shows like Lost from the sites of the producers, niche sports from special interest sites, mainstream sports from club sites, movies directly from the studio sites and archive material from companies that specialise in buying up old rights.

We will find these shows either because we know the sites (as a boxing fan I would have bookmarked SecondsOut), via their natural search rankings if we know what we want, or via aggregators/recommendation sites when we want something new. The aggregators will be social media sites – (e.g. like TIOTI).

As I wrote yesterday, the content would be micro-chunked and monetised
via in-chunk ads, or via per unit micropayments (this is kind of what
is happening already on SecondsOut).

This vision doesn’t leave much space for IPTV plays like BTVision, channel based plays like 4OD, or even dear old Joost.

I have deliberately ignored the delivery infrastructure side of the equation. To my mind that will be separate from the service provider side – not integrated. It seems to me that the quality is already good enough that an integrated service provider-infrastructure play is not the way to go. But I may be wrong about this – clearly the guys behind Joost and Babelgum think so. Remember also that I think that picture quality is of secondary importance to most people.

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  • Over at viewmy.tv the free Internet TV aggregator, 1 – 2Mb streams are being added now, so broadcast stream quality is on the increase. viewmy.tv are also releasing a live chat feature on the site today.

  • amanda hebert

    Hi,

    I thought you might be interested in the following feature from the June issue of Elle:
    Power Rangers: Give us strength! Give us stamina! Give us a soy-banana shake to get us through a workout! … Why not get some advice from top female athletes who really know what they’re talking about.
    If you would like to read the full article, contact me at [email protected] . The June issue of Elle hits newsstands in New York and LA today and nationwide on May 15.

    If you have any questions regarding this feature or are interested in other Elle features please feel free to contact me.

    Thanks and I look forward to hearing your thoughts.

    Kind regards,

    Amanda Hebert

    Freud Communications
    152 W 57th Street
    15th Floor
    New York, New York, 10019
    (212) 582 – 9795

  • amanda hebert

    Hi,

    I thought you might be interested in the following feature from the June issue of Elle:
    Power Rangers: Give us strength! Give us stamina! Give us a soy-banana shake to get us through a workout! … Why not get some advice from top female athletes who really know what they’re talking about.
    If you would like to read the full article, contact me at [email protected] . The June issue of Elle hits newsstands in New York and LA today and nationwide on May 15.

    If you have any questions regarding this feature or are interested in other Elle features please feel free to contact me.

    Thanks and I look forward to hearing your thoughts.

    Kind regards,

    Amanda Hebert

    Freud Communications
    152 W 57th Street
    15th Floor
    New York, New York, 10019
    (212) 582 – 9795

  • mspoke

    I’ve been a viewer of http://cycling.tv since its inception. A great idea, it’s taken a while for industry advertisers to come on board.

    From this month we will be getting 1200kbs+ live streaming of cycling races.

    There is a subscription model, £24.99 per year. It’s a bargain.

  • mspoke

    I’ve been a viewer of http://cycling.tv since its inception. A great idea, it’s taken a while for industry advertisers to come on board.

    From this month we will be getting 1200kbs+ live streaming of cycling races.

    There is a subscription model, £24.99 per year. It’s a bargain.

  • nic

    Thanks guys, and good to hear from you mspoke.

    There are lots of these smaller plays out there making the market happen.

  • nic

    Thanks guys, and good to hear from you mspoke.

    There are lots of these smaller plays out there making the market happen.

  • kicker

    Just saw peter’s comment so i went and had a look at this viewmy.tv site.. and i have to say its pretty amazing. good design interface, easy to use, free!! haha. but it seems too good to be true i mean, its like joost but you dont need an invite and its like youtube but all live and like facebook or myspace but with tv.. hmm.. anyway i just registerd so im off to create my profile page. viva VIEWMY.TV!
    Yeeeeew!

  • kicker

    Just saw peter’s comment so i went and had a look at this viewmy.tv site.. and i have to say its pretty amazing. good design interface, easy to use, free!! haha. but it seems too good to be true i mean, its like joost but you dont need an invite and its like youtube but all live and like facebook or myspace but with tv.. hmm.. anyway i just registerd so im off to create my profile page. viva VIEWMY.TV!
    Yeeeeew!