AdvertisingConsumer Internet

Consumer Internet – winner takes all

By April 26, 2007 2 Comments

The graph below shows unique users to the top 25 consumer internet sites in April 2007. The data is US only and comes from Compete and Quantcast. I found the data on eBizMBA.

As well as it being fun to see how the different sites are getting on, I was struck by the massive difference between positions one and twenty-five. It isn’t news that category winners take a much larger share of the spoils in consumer internet than in other sectors – this graphs gives a visual explanation as to why.

The other thing to note is that there is often a significant disparity between the Compete and Quantcast data. I’ve written before about Ad mesurement problems on the web and how to get an accurate picture of traffic to a site it is important to triangulate data from multiple sources – I guess this just emphasises that point.

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