Comments on: “Data on viewing habits during TV ad breaks to be released” – how kind!

By: Max Bleyleben

Max Bleyleben — Fri, 13 Apr 2007 15:19:54 +0000

Good post. It seems incredible that the large brand advertisers continue to accept so little impact data from TV advertising. And yet they have been slow to move to the Web, where every page impression can be counted… go figure.

By: Max Bleyleben

Max Bleyleben — Fri, 13 Apr 2007 15:19:00 +0000

By: alan p

alan p — Fri, 13 Apr 2007 14:46:07 +0000

Hands being forced by the ‘Net….

…and once the numbers are known, whither goest the Creative Agency I wonder

(nearly all the indications from the ‘Net are that the mundane maths has it…)

By: alan p

alan p — Fri, 13 Apr 2007 14:46:00 +0000

Hands being forced by the ‘Net….

…and once the numbers are known, whither goest the Creative Agency I wonder

(nearly all the indications from the ‘Net are that the mundane maths has it…)