http://www.theequitykicker.com/2007/03/07/pre-roll-video-ads-on-the-sun-are-a-turn-off/ Nic Brisbourne's view from London on venture capital and exploiting change in technology and media Sat, 11 Feb 2012 20:08:00 +0000 hourly 1 http://wordpress.org/?v=3.3.1 http://www.theequitykicker.com/2007/03/07/pre-roll-video-ads-on-the-sun-are-a-turn-off/#comment-774 irfon Fri, 09 Mar 2007 11:50:06 +0000 http://www.theequitykicker.com/2007/03/07/pre-roll-video-ads-on-the-sun-are-a-turn-off/#comment-774 nic, couldnt agree more, 'death to pre-roll' it is a lazy way to attempt to monetise content. It is easy for the content owner because it falls back on established cpm revenue models but it rarely enhances the viewing experience. Why start applying TV style ad models to what should be web 2.0 video experiences? nic,
couldnt agree more, ‘death to pre-roll’ it is a lazy way to attempt to monetise content. It is easy for the content owner because it falls back on established cpm revenue models but it rarely enhances the viewing experience.
Why start applying TV style ad models to what should be web 2.0 video experiences?

]]> http://www.theequitykicker.com/2007/03/07/pre-roll-video-ads-on-the-sun-are-a-turn-off/#comment-10668 irfon Fri, 09 Mar 2007 11:50:00 +0000 http://www.theequitykicker.com/2007/03/07/pre-roll-video-ads-on-the-sun-are-a-turn-off/#comment-10668 nic, couldnt agree more, 'death to pre-roll' it is a lazy way to attempt to monetise content. It is easy for the content owner because it falls back on established cpm revenue models but it rarely enhances the viewing experience. Why start applying TV style ad models to what should be web 2.0 video experiences? nic,
couldnt agree more, ‘death to pre-roll’ it is a lazy way to attempt to monetise content. It is easy for the content owner because it falls back on established cpm revenue models but it rarely enhances the viewing experience.
Why start applying TV style ad models to what should be web 2.0 video experiences?

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