I just tried to watch a video of Billie Piper having an incident with a fan on The Sun’s website (for those that don’t know The Sun is a UK tabloid paper).
I won’t be doing that again in a hurry.
Where they went wrong:
- The site is slow
- I had to click three links before the video started loading
- It took a long time to load and there was no status bar
- When it started it launched straight into a pre-roll ad for a film – no explanation or warning. I wondered if the wrong video was showing
- There was no timing indicated for the video – I couldn’t tell how long it was going to last
I get the need to monetise and experiment, believe me, but you have to be careful. Tests like this could kill the patient.