Pre-roll video ads on The Sun are a turn off

By March 7, 2007Content, Video

Sun Logo 

I just tried to watch a video of Billie Piper having an incident with a fan on The Sun’s website (for those that don’t know The Sun is a UK tabloid paper).

I won’t be doing that again in a hurry.

Where they went wrong:

  1. The site is slow
  2. I had to click three links before the video started loading
  3. It took a long time to load and there was no status bar
  4. When it started it launched straight into a pre-roll ad for a film – no explanation or warning.  I wondered if the wrong video was showing
  5. There was no timing indicated for the video – I couldn’t tell how long it was going to last

I get the need to monetise and experiment, believe me, but you have to be careful.  Tests like this could kill the patient.