Pre-roll video ads on The Sun are a turn off

By March 7, 2007Content, Video

Sun Logo 

I just tried to watch a video of Billie Piper having an incident with a fan on The Sun’s website (for those that don’t know The Sun is a UK tabloid paper).

I won’t be doing that again in a hurry.

Where they went wrong:

  1. The site is slow
  2. I had to click three links before the video started loading
  3. It took a long time to load and there was no status bar
  4. When it started it launched straight into a pre-roll ad for a film – no explanation or warning.  I wondered if the wrong video was showing
  5. There was no timing indicated for the video – I couldn’t tell how long it was going to last

I get the need to monetise and experiment, believe me, but you have to be careful.  Tests like this could kill the patient.

  • nic,
    couldnt agree more, ‘death to pre-roll’ it is a lazy way to attempt to monetise content. It is easy for the content owner because it falls back on established cpm revenue models but it rarely enhances the viewing experience.
    Why start applying TV style ad models to what should be web 2.0 video experiences?

  • nic,
    couldnt agree more, ‘death to pre-roll’ it is a lazy way to attempt to monetise content. It is easy for the content owner because it falls back on established cpm revenue models but it rarely enhances the viewing experience.
    Why start applying TV style ad models to what should be web 2.0 video experiences?