Comments on: Lessons from Betfair about getting a consumer internet start-up to critical mass http://www.theequitykicker.com/2007/02/19/lessons-from-betfair-about-getting-a-consumer-internet-start-up-to-critical-mass/ Nic Brisbourne's view from London on venture capital and exploiting change in technology and media Sat, 11 Feb 2012 20:08:00 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: The Definitive Guide To Swing Trading – Swing Trader Guide | CFD Swing Trader http://www.theequitykicker.com/2007/02/19/lessons-from-betfair-about-getting-a-consumer-internet-start-up-to-critical-mass/#comment-14316 The Definitive Guide To Swing Trading – Swing Trader Guide | CFD Swing Trader Sat, 10 Sep 2011 08:08:06 +0000 http://www.theequitykicker.com/2007/02/19/lessons-from-betfair-about-getting-a-consumer-internet-start-up-to-critical-mass/#comment-14316 [...] lessons from betfair about getting a consumer internet start-up to … – nisan gabbay’s betair case study is up to his usual high standard. he describes betfair’s success (which has been spectacular – shares last changed hands at a valuation of $3.2bn) and what they did to get there. the post is longish, … [...] [...] lessons from betfair about getting a consumer internet start-up to … – nisan gabbay’s betair case study is up to his usual high standard. he describes betfair’s success (which has been spectacular – shares last changed hands at a valuation of $3.2bn) and what they did to get there. the post is longish, … [...]

]]> By: Swing Trading http://www.theequitykicker.com/2007/02/19/lessons-from-betfair-about-getting-a-consumer-internet-start-up-to-critical-mass/#comment-6390 Swing Trading Sat, 21 Nov 2009 10:36:20 +0000 http://www.theequitykicker.com/2007/02/19/lessons-from-betfair-about-getting-a-consumer-internet-start-up-to-critical-mass/#comment-6390 Insightful read. I have just bookmarked this at stumbleupon. Hope others find it as interesting as I did. Insightful read. I have just bookmarked this at stumbleupon. Hope others find it as interesting as I did.

]]> By: Swing Trading http://www.theequitykicker.com/2007/02/19/lessons-from-betfair-about-getting-a-consumer-internet-start-up-to-critical-mass/#comment-6092 Swing Trading Sat, 21 Nov 2009 03:36:20 +0000 http://www.theequitykicker.com/2007/02/19/lessons-from-betfair-about-getting-a-consumer-internet-start-up-to-critical-mass/#comment-6092 Insightful read. I have just bookmarked this at stumbleupon. Hope others find it as interesting as I did. Insightful read. I have just bookmarked this at stumbleupon. Hope others find it as interesting as I did.

]]> By: Cheapest Digital Camera http://www.theequitykicker.com/2007/02/19/lessons-from-betfair-about-getting-a-consumer-internet-start-up-to-critical-mass/#comment-4905 Cheapest Digital Camera Tue, 31 Mar 2009 14:50:45 +0000 http://www.theequitykicker.com/2007/02/19/lessons-from-betfair-about-getting-a-consumer-internet-start-up-to-critical-mass/#comment-4905 Nice post, glad I found it as the principles behind the niche aspect can be applied to different avenues of Internet Marketing. Got me thinking :) Thanks. Nice post, glad I found it as the principles behind the niche aspect can be applied to different avenues of Internet Marketing. Got me thinking :) Thanks.

]]> By: leafar http://www.theequitykicker.com/2007/02/19/lessons-from-betfair-about-getting-a-consumer-internet-start-up-to-critical-mass/#comment-728 leafar Mon, 19 Feb 2007 22:54:15 +0000 http://www.theequitykicker.com/2007/02/19/lessons-from-betfair-about-getting-a-consumer-internet-start-up-to-critical-mass/#comment-728 Excellent Post ! Your doing the start-up review thing. It should be an obligation for every Vcs. But If i may, Flickr is just for guy having a digital camera and last.fm was a radio (listen free music -very close to what you wanted-) And I agree with Nissan on his 3 points. Excellent Post !
Your doing the start-up review thing. It should be an obligation for every Vcs.
But If i may, Flickr is just for guy having a digital camera and last.fm was a radio (listen free music -very close to what you wanted-)

And I agree with Nissan on his 3 points.

]]> By: leafar http://www.theequitykicker.com/2007/02/19/lessons-from-betfair-about-getting-a-consumer-internet-start-up-to-critical-mass/#comment-10628 leafar Mon, 19 Feb 2007 22:54:00 +0000 http://www.theequitykicker.com/2007/02/19/lessons-from-betfair-about-getting-a-consumer-internet-start-up-to-critical-mass/#comment-10628 Excellent Post ! Your doing the start-up review thing. It should be an obligation for every Vcs. But If i may, Flickr is just for guy having a digital camera and last.fm was a radio (listen free music -very close to what you wanted-) And I agree with Nissan on his 3 points. Excellent Post !
Your doing the start-up review thing. It should be an obligation for every Vcs.
But If i may, Flickr is just for guy having a digital camera and last.fm was a radio (listen free music -very close to what you wanted-)

And I agree with Nissan on his 3 points.

]]> By: nic http://www.theequitykicker.com/2007/02/19/lessons-from-betfair-about-getting-a-consumer-internet-start-up-to-critical-mass/#comment-727 nic Mon, 19 Feb 2007 21:49:35 +0000 http://www.theequitykicker.com/2007/02/19/lessons-from-betfair-about-getting-a-consumer-internet-start-up-to-critical-mass/#comment-727 Thanks Nisan. Your guide is a good one - both as a blueprint for a service and as a guide to strategy. Thanks Nisan. Your guide is a good one – both as a blueprint for a service and as a guide to strategy.

]]> By: nic http://www.theequitykicker.com/2007/02/19/lessons-from-betfair-about-getting-a-consumer-internet-start-up-to-critical-mass/#comment-10627 nic Mon, 19 Feb 2007 21:49:00 +0000 http://www.theequitykicker.com/2007/02/19/lessons-from-betfair-about-getting-a-consumer-internet-start-up-to-critical-mass/#comment-10627 Thanks Nisan. Your guide is a good one - both as a blueprint for a service and as a guide to strategy. Thanks Nisan. Your guide is a good one – both as a blueprint for a service and as a guide to strategy.

]]> By: Nisan Gabbay http://www.theequitykicker.com/2007/02/19/lessons-from-betfair-about-getting-a-consumer-internet-start-up-to-critical-mass/#comment-726 Nisan Gabbay Mon, 19 Feb 2007 18:17:16 +0000 http://www.theequitykicker.com/2007/02/19/lessons-from-betfair-about-getting-a-consumer-internet-start-up-to-critical-mass/#comment-726 Hi Nic, Nice post - and thanks for using the Betfair case study as an example! I like the concept of refining what your service does to the "essence" before going for broader applicability. This is a theme that I have begun calling product progression. I believe that too many of the Internet services launching today are building what the finished product will look like, instead of starting with the simplest building block to serve an early adopter need. Second, I tend to agree that if you don't have an early adopter/power user segment that will love your service in the early days, you are in for an uphill battle. Understanding the needs of the early adopter crowd, as opposed to the mainstream user, is vitally important at launch. How about this for a how-to guide for launching a consumer Internet service: 1. Identify the early adopters / power users and understand what they need from the service 2. Don't get ahead of yourself building the product - focus on what the core essence of the service should be and build the product to that spec 3. Figure out how you plan to get distribution for the service Note: All three of these should be thought through simultaneously, as each will impact the other. Hi Nic,

Nice post – and thanks for using the Betfair case study as an example!

I like the concept of refining what your service does to the “essence” before going for broader applicability. This is a theme that I have begun calling product progression. I believe that too many of the Internet services launching today are building what the finished product will look like, instead of starting with the simplest building block to serve an early adopter need.

Second, I tend to agree that if you don’t have an early adopter/power user segment that will love your service in the early days, you are in for an uphill battle. Understanding the needs of the early adopter crowd, as opposed to the mainstream user, is vitally important at launch.

How about this for a how-to guide for launching a consumer Internet service:

1. Identify the early adopters / power users and understand what they need from the service
2. Don’t get ahead of yourself building the product – focus on what the core essence of the service should be and build the product to that spec
3. Figure out how you plan to get distribution for the service

Note: All three of these should be thought through simultaneously, as each will impact the other.

]]> By: Nisan Gabbay http://www.theequitykicker.com/2007/02/19/lessons-from-betfair-about-getting-a-consumer-internet-start-up-to-critical-mass/#comment-10626 Nisan Gabbay Mon, 19 Feb 2007 18:17:00 +0000 http://www.theequitykicker.com/2007/02/19/lessons-from-betfair-about-getting-a-consumer-internet-start-up-to-critical-mass/#comment-10626 Hi Nic, Nice post - and thanks for using the Betfair case study as an example! I like the concept of refining what your service does to the "essence" before going for broader applicability. This is a theme that I have begun calling product progression. I believe that too many of the Internet services launching today are building what the finished product will look like, instead of starting with the simplest building block to serve an early adopter need. Second, I tend to agree that if you don't have an early adopter/power user segment that will love your service in the early days, you are in for an uphill battle. Understanding the needs of the early adopter crowd, as opposed to the mainstream user, is vitally important at launch. How about this for a how-to guide for launching a consumer Internet service: 1. Identify the early adopters / power users and understand what they need from the service 2. Don't get ahead of yourself building the product - focus on what the core essence of the service should be and build the product to that spec 3. Figure out how you plan to get distribution for the service Note: All three of these should be thought through simultaneously, as each will impact the other. Hi Nic,

Nice post – and thanks for using the Betfair case study as an example!

I like the concept of refining what your service does to the “essence” before going for broader applicability. This is a theme that I have begun calling product progression. I believe that too many of the Internet services launching today are building what the finished product will look like, instead of starting with the simplest building block to serve an early adopter need.

Second, I tend to agree that if you don’t have an early adopter/power user segment that will love your service in the early days, you are in for an uphill battle. Understanding the needs of the early adopter crowd, as opposed to the mainstream user, is vitally important at launch.

How about this for a how-to guide for launching a consumer Internet service:

1. Identify the early adopters / power users and understand what they need from the service
2. Don’t get ahead of yourself building the product – focus on what the core essence of the service should be and build the product to that spec
3. Figure out how you plan to get distribution for the service

Note: All three of these should be thought through simultaneously, as each will impact the other.

]]>