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	<title>Comments on: Social software for the enterprise and &#8220;edge in&#8221; adoption</title>
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	<link>http://www.theequitykicker.com/2007/02/09/social-software-for-the-enterprise-and-edge-in-adoption/</link>
	<description>Nic Brisbourne's view from London on venture capital and exploiting change in technology and media</description>
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		<title>By: Enterprise software companies poised to grow more quickly than ever before &#171; &#171; The Equity KickerThe Equity Kicker</title>
		<link>http://www.theequitykicker.com/2007/02/09/social-software-for-the-enterprise-and-edge-in-adoption/#comment-14665</link>
		<dc:creator>Enterprise software companies poised to grow more quickly than ever before &#171; &#171; The Equity KickerThe Equity Kicker</dc:creator>
		<pubDate>Tue, 03 Jan 2012 13:47:56 +0000</pubDate>
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		<description>[...] of this is new at a theoretical level – I first blogged about ‘Edge in adoption’ back in 2007 – but it is only recently that software startups have figured out how to combine [...]</description>
		<content:encoded><![CDATA[<p>[...] of this is new at a theoretical level – I first blogged about ‘Edge in adoption’ back in 2007 – but it is only recently that software startups have figured out how to combine [...]</p>
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		<title>By: The consumerisation of enterprise software &#171; &#171; The Equity KickerThe Equity Kicker</title>
		<link>http://www.theequitykicker.com/2007/02/09/social-software-for-the-enterprise-and-edge-in-adoption/#comment-14134</link>
		<dc:creator>The consumerisation of enterprise software &#171; &#171; The Equity KickerThe Equity Kicker</dc:creator>
		<pubDate>Mon, 11 Jul 2011 14:49:43 +0000</pubDate>
		<guid isPermaLink="false">http://www.theequitykicker.com/2007/02/09/social-software-for-the-enterprise-and-edge-in-adoption/#comment-14134</guid>
		<description>[...] I had an inkling that things were heading in this direction back in 2007 when I wrote about edge-in adoption of social software at the enterprise, and now I think they are finally getting [...]</description>
		<content:encoded><![CDATA[<p>[...] I had an inkling that things were heading in this direction back in 2007 when I wrote about edge-in adoption of social software at the enterprise, and now I think they are finally getting [...]</p>
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		<title>By: hemel</title>
		<link>http://www.theequitykicker.com/2007/02/09/social-software-for-the-enterprise-and-edge-in-adoption/#comment-773</link>
		<dc:creator>hemel</dc:creator>
		<pubDate>Fri, 09 Mar 2007 08:49:41 +0000</pubDate>
		<guid isPermaLink="false">http://www.theequitykicker.com/2007/02/09/social-software-for-the-enterprise-and-edge-in-adoption/#comment-773</guid>
		<description>Nic, good post and very relevant - I&#039;m co-founder of a start-up using edge adoption. We&#039;re getting to grips with issues on enterprise edge adoption for desktop apps and having to make the app dead easy to install; zero touch set up and auto-update; as well as being super easy to use.</description>
		<content:encoded><![CDATA[<p>Nic, good post and very relevant &#8211; I&#8217;m co-founder of a start-up using edge adoption. We&#8217;re getting to grips with issues on enterprise edge adoption for desktop apps and having to make the app dead easy to install; zero touch set up and auto-update; as well as being super easy to use.</p>
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		<title>By: hemel</title>
		<link>http://www.theequitykicker.com/2007/02/09/social-software-for-the-enterprise-and-edge-in-adoption/#comment-10611</link>
		<dc:creator>hemel</dc:creator>
		<pubDate>Fri, 09 Mar 2007 08:49:00 +0000</pubDate>
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		<description>Nic, good post and very relevant - I&#039;m co-founder of a start-up using edge adoption. We&#039;re getting to grips with issues on enterprise edge adoption for desktop apps and having to make the app dead easy to install; zero touch set up and auto-update; as well as being super easy to use.</description>
		<content:encoded><![CDATA[<p>Nic, good post and very relevant &#8211; I&#8217;m co-founder of a start-up using edge adoption. We&#8217;re getting to grips with issues on enterprise edge adoption for desktop apps and having to make the app dead easy to install; zero touch set up and auto-update; as well as being super easy to use.</p>
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		<title>By: Mat</title>
		<link>http://www.theequitykicker.com/2007/02/09/social-software-for-the-enterprise-and-edge-in-adoption/#comment-740</link>
		<dc:creator>Mat</dc:creator>
		<pubDate>Tue, 27 Feb 2007 08:43:55 +0000</pubDate>
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		<description>Nic.  Just catching up on your posts and saw this one.  Great ideas on the overlap between consumer and enterprise internet apps.

I agree that the concept of &quot;Outside In&quot; adoption is likely to be the most successful.  Enterprise IT has a vested interest in the status quo, but grassroots adoption of a new technology is one of the fastest ways to change that mindset - assuming that the new technology benefits the business as well as the individual.

This is helping me clarify my own thinking about the best way to launch Approvr.</description>
		<content:encoded><![CDATA[<p>Nic.  Just catching up on your posts and saw this one.  Great ideas on the overlap between consumer and enterprise internet apps.</p>
<p>I agree that the concept of &#8220;Outside In&#8221; adoption is likely to be the most successful.  Enterprise IT has a vested interest in the status quo, but grassroots adoption of a new technology is one of the fastest ways to change that mindset &#8211; assuming that the new technology benefits the business as well as the individual.</p>
<p>This is helping me clarify my own thinking about the best way to launch Approvr.</p>
]]></content:encoded>
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		<title>By: Mat</title>
		<link>http://www.theequitykicker.com/2007/02/09/social-software-for-the-enterprise-and-edge-in-adoption/#comment-10610</link>
		<dc:creator>Mat</dc:creator>
		<pubDate>Tue, 27 Feb 2007 08:43:00 +0000</pubDate>
		<guid isPermaLink="false">http://www.theequitykicker.com/2007/02/09/social-software-for-the-enterprise-and-edge-in-adoption/#comment-10610</guid>
		<description>Nic.  Just catching up on your posts and saw this one.  Great ideas on the overlap between consumer and enterprise internet apps.

I agree that the concept of &quot;Outside In&quot; adoption is likely to be the most successful.  Enterprise IT has a vested interest in the status quo, but grassroots adoption of a new technology is one of the fastest ways to change that mindset - assuming that the new technology benefits the business as well as the individual.

This is helping me clarify my own thinking about the best way to launch Approvr.</description>
		<content:encoded><![CDATA[<p>Nic.  Just catching up on your posts and saw this one.  Great ideas on the overlap between consumer and enterprise internet apps.</p>
<p>I agree that the concept of &#8220;Outside In&#8221; adoption is likely to be the most successful.  Enterprise IT has a vested interest in the status quo, but grassroots adoption of a new technology is one of the fastest ways to change that mindset &#8211; assuming that the new technology benefits the business as well as the individual.</p>
<p>This is helping me clarify my own thinking about the best way to launch Approvr.</p>
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