Comments on: Widgets and business models http://www.theequitykicker.com/2006/12/29/widgets-and-business-models/ Nic Brisbourne's view from London on venture capital and exploiting change in technology and media Sat, 11 Feb 2012 20:08:00 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: Garden Sheds http://www.theequitykicker.com/2006/12/29/widgets-and-business-models/#comment-9409 Garden Sheds Mon, 22 Mar 2010 13:51:00 +0000 http://www.theequitykicker.com/2006/12/29/widgets-and-business-models/#comment-9409 Tim Burners-Lee featured in a great video on future of the Internet and how we can overcome the walled garden effect. Look on ted.com for this seminar. Tim Burners-Lee featured in a great video on future of the Internet and how we can overcome the walled garden effect. Look on ted.com for this seminar.

]]> By: Size Genetics http://www.theequitykicker.com/2006/12/29/widgets-and-business-models/#comment-9410 Size Genetics Mon, 22 Jun 2009 20:35:00 +0000 http://www.theequitykicker.com/2006/12/29/widgets-and-business-models/#comment-9410 This is such an information blog i have seen in my whole life, i am seriously inspired by this blog entry and i am glad to post my views there. thanks to webmaster. This is such an information blog i have seen in my whole life, i am seriously inspired by this blog entry and i am glad to post my views there. thanks to webmaster.

]]> By: WidgetsGuy http://www.theequitykicker.com/2006/12/29/widgets-and-business-models/#comment-1099 WidgetsGuy Mon, 03 Sep 2007 17:39:49 +0000 http://www.theequitykicker.com/2006/12/29/widgets-and-business-models/#comment-1099 Check top ten Web Widgets here <a href="http://widgets-gadgets.com/2007/08/top-10-web-widgets-for-your-blog.html" rel="nofollow"> Widgets for web 2.0</a> Check top ten Web Widgets here Widgets for web 2.0

]]> By: WidgetsGuy http://www.theequitykicker.com/2006/12/29/widgets-and-business-models/#comment-10519 WidgetsGuy Mon, 03 Sep 2007 17:39:00 +0000 http://www.theequitykicker.com/2006/12/29/widgets-and-business-models/#comment-10519 Check top ten Web Widgets here <a href="http://widgets-gadgets.com/2007/08/top-10-web-widgets-for-your-blog.html" rel="nofollow"> Widgets for web 2.0</a> Check top ten Web Widgets here Widgets for web 2.0

]]> By: ken bo http://www.theequitykicker.com/2006/12/29/widgets-and-business-models/#comment-797 ken bo Mon, 19 Mar 2007 09:00:02 +0000 http://www.theequitykicker.com/2006/12/29/widgets-and-business-models/#comment-797 I'm definitely curious to explore other business models around the widget space - and I'm sure Snipperoo will faciliate the distribution of all of them. I’m definitely curious to explore other business models around the widget space – and I’m sure Snipperoo will faciliate the distribution of all of them.

]]> By: weaverluke http://www.theequitykicker.com/2006/12/29/widgets-and-business-models/#comment-612 weaverluke Sun, 31 Dec 2006 18:32:33 +0000 http://www.theequitykicker.com/2006/12/29/widgets-and-business-models/#comment-612 Nic, Rotation would certainly seem the obvious choice for in-widget ads, in which case minimal contrast between the form and content of sponsored and organic items might well prove effective in driving conversions (as have search engines' combination of similar-looking organic and sponsored search results). Your observation on the second point also makes sense to me. We at i-together are reconsidering a planned MySpace widget go-to-market strategy thanks to the current uncertainty factors, but in time would hope to enjoy rich pickings on the SNSs—as they open up to stay competitive, as you predict. Predicting the timings of the rise and fall of walled gardens is deceptively hard, though, isn't it! OpenID may well prove catalytic for some big changes in 2007... Nic,

Rotation would certainly seem the obvious choice for in-widget ads, in which case minimal contrast between the form and content of sponsored and organic items might well prove effective in driving conversions (as have search engines’ combination of similar-looking organic and sponsored search results).

Your observation on the second point also makes sense to me. We at i-together are reconsidering a planned MySpace widget go-to-market strategy thanks to the current uncertainty factors, but in time would hope to enjoy rich pickings on the SNSs—as they open up to stay competitive, as you predict.

Predicting the timings of the rise and fall of walled gardens is deceptively hard, though, isn’t it! OpenID may well prove catalytic for some big changes in 2007…

]]> By: weaverluke http://www.theequitykicker.com/2006/12/29/widgets-and-business-models/#comment-10518 weaverluke Sun, 31 Dec 2006 18:32:00 +0000 http://www.theequitykicker.com/2006/12/29/widgets-and-business-models/#comment-10518 Nic, Rotation would certainly seem the obvious choice for in-widget ads, in which case minimal contrast between the form and content of sponsored and organic items might well prove effective in driving conversions (as have search engines' combination of similar-looking organic and sponsored search results). Your observation on the second point also makes sense to me. We at i-together are reconsidering a planned MySpace widget go-to-market strategy thanks to the current uncertainty factors, but in time would hope to enjoy rich pickings on the SNSs—as they open up to stay competitive, as you predict. Predicting the timings of the rise and fall of walled gardens is deceptively hard, though, isn't it! OpenID may well prove catalytic for some big changes in 2007... Nic,

Rotation would certainly seem the obvious choice for in-widget ads, in which case minimal contrast between the form and content of sponsored and organic items might well prove effective in driving conversions (as have search engines’ combination of similar-looking organic and sponsored search results).

Your observation on the second point also makes sense to me. We at i-together are reconsidering a planned MySpace widget go-to-market strategy thanks to the current uncertainty factors, but in time would hope to enjoy rich pickings on the SNSs—as they open up to stay competitive, as you predict.

Predicting the timings of the rise and fall of walled gardens is deceptively hard, though, isn’t it! OpenID may well prove catalytic for some big changes in 2007…

]]> By: nic http://www.theequitykicker.com/2006/12/29/widgets-and-business-models/#comment-611 nic Sat, 30 Dec 2006 10:43:43 +0000 http://www.theequitykicker.com/2006/12/29/widgets-and-business-models/#comment-611 Thanks Luke - a couple of thoughts: 1) In widget advertising is obviously possible but unless the whole point of the widget is advertising (a la Adsense) then my feeling is that there won't be enough real estate to fit in an ad, I guess rotation is a possibility though 2) The problem with the route MySpace is going and the Bebo widget deal is that they are walled garden approaches. They will work for a while (and there may be space to build a successful company in that time) but IMHO ultimately open will win - think AOL Thanks Luke – a couple of thoughts:

1) In widget advertising is obviously possible but unless the whole point of the widget is advertising (a la Adsense) then my feeling is that there won’t be enough real estate to fit in an ad, I guess rotation is a possibility though

2) The problem with the route MySpace is going and the Bebo widget deal is that they are walled garden approaches. They will work for a while (and there may be space to build a successful company in that time) but IMHO ultimately open will win – think AOL

]]> By: nic http://www.theequitykicker.com/2006/12/29/widgets-and-business-models/#comment-10517 nic Sat, 30 Dec 2006 10:43:00 +0000 http://www.theequitykicker.com/2006/12/29/widgets-and-business-models/#comment-10517 Thanks Luke - a couple of thoughts: 1) In widget advertising is obviously possible but unless the whole point of the widget is advertising (a la Adsense) then my feeling is that there won't be enough real estate to fit in an ad, I guess rotation is a possibility though 2) The problem with the route MySpace is going and the Bebo widget deal is that they are walled garden approaches. They will work for a while (and there may be space to build a successful company in that time) but IMHO ultimately open will win - think AOL Thanks Luke – a couple of thoughts:

1) In widget advertising is obviously possible but unless the whole point of the widget is advertising (a la Adsense) then my feeling is that there won’t be enough real estate to fit in an ad, I guess rotation is a possibility though

2) The problem with the route MySpace is going and the Bebo widget deal is that they are walled garden approaches. They will work for a while (and there may be space to build a successful company in that time) but IMHO ultimately open will win – think AOL

]]> By: weaverluke http://www.theequitykicker.com/2006/12/29/widgets-and-business-models/#comment-610 weaverluke Fri, 29 Dec 2006 17:42:43 +0000 http://www.theequitykicker.com/2006/12/29/widgets-and-business-models/#comment-610 Interesting. Of course, even with widgets that do lend themselves to being directly monetised with, say, in-widget advertising, the widget provider is still left with the risk of being blocked or hobbled by service providers such as MySpace. MySpace has already prevented disabled outbound links in third-party widgets, and some widget providers have apparently been summarily blacklisted by them altogether. So are we perhaps going to see the proliferation of explicit partnerships between "homepage" and "widget" service providers—as with Bebo's new widget initiative? Interesting. Of course, even with widgets that do lend themselves to being directly monetised with, say, in-widget advertising, the widget provider is still left with the risk of being blocked or hobbled by service providers such as MySpace. MySpace has already prevented disabled outbound links in third-party widgets, and some widget providers have apparently been summarily blacklisted by them altogether.

So are we perhaps going to see the proliferation of explicit partnerships between “homepage” and “widget” service providers—as with Bebo’s new widget initiative?

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