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	<title>Comments on: Reviews &#8211; how useful are they?</title>
	<atom:link href="http://www.theequitykicker.com/2006/12/18/reviews-how-useful-are-they/feed/" rel="self" type="application/rss+xml" />
	<link>http://www.theequitykicker.com/2006/12/18/reviews-how-useful-are-they/</link>
	<description>Nic Brisbourne's view from London on venture capital and exploiting change in technology and media</description>
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		<title>By: Fred Destin</title>
		<link>http://www.theequitykicker.com/2006/12/18/reviews-how-useful-are-they/#comment-607</link>
		<dc:creator>Fred Destin</dc:creator>
		<pubDate>Wed, 20 Dec 2006 22:50:30 +0000</pubDate>
		<guid isPermaLink="false">http://www.theequitykicker.com/2006/12/18/reviews-how-useful-are-they/#comment-607</guid>
		<description>Big problem with reviews in Europe: no one contributes (really).  Maybe not a big deal for Crowdstorm (there are not that many products, comparatively) but a major deal for say touchlocal who need tons of reviews.  Good reviewers write 30 reviews a year, need 5 reviews per shop or restaurant, that means you need a lot of users before you can go against the yellow pages of this world.</description>
		<content:encoded><![CDATA[<p>Big problem with reviews in Europe: no one contributes (really).  Maybe not a big deal for Crowdstorm (there are not that many products, comparatively) but a major deal for say touchlocal who need tons of reviews.  Good reviewers write 30 reviews a year, need 5 reviews per shop or restaurant, that means you need a lot of users before you can go against the yellow pages of this world.</p>
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		<title>By: Fred Destin</title>
		<link>http://www.theequitykicker.com/2006/12/18/reviews-how-useful-are-they/#comment-10513</link>
		<dc:creator>Fred Destin</dc:creator>
		<pubDate>Wed, 20 Dec 2006 22:50:00 +0000</pubDate>
		<guid isPermaLink="false">http://www.theequitykicker.com/2006/12/18/reviews-how-useful-are-they/#comment-10513</guid>
		<description>Big problem with reviews in Europe: no one contributes (really).  Maybe not a big deal for Crowdstorm (there are not that many products, comparatively) but a major deal for say touchlocal who need tons of reviews.  Good reviewers write 30 reviews a year, need 5 reviews per shop or restaurant, that means you need a lot of users before you can go against the yellow pages of this world.</description>
		<content:encoded><![CDATA[<p>Big problem with reviews in Europe: no one contributes (really).  Maybe not a big deal for Crowdstorm (there are not that many products, comparatively) but a major deal for say touchlocal who need tons of reviews.  Good reviewers write 30 reviews a year, need 5 reviews per shop or restaurant, that means you need a lot of users before you can go against the yellow pages of this world.</p>
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	<item>
		<title>By: leafar</title>
		<link>http://www.theequitykicker.com/2006/12/18/reviews-how-useful-are-they/#comment-606</link>
		<dc:creator>leafar</dc:creator>
		<pubDate>Wed, 20 Dec 2006 14:10:50 +0000</pubDate>
		<guid isPermaLink="false">http://www.theequitykicker.com/2006/12/18/reviews-how-useful-are-they/#comment-606</guid>
		<description>Another deal in the space :
http://www.genuinevc.com/archives/2006/12/why_i_like_our_3.htm</description>
		<content:encoded><![CDATA[<p>Another deal in the space :<br />
<a href="http://www.genuinevc.com/archives/2006/12/why_i_like_our_3.htm" rel="nofollow">http://www.genuinevc.com/archives/2006/12/why_i_like_our_3.htm</a></p>
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	<item>
		<title>By: leafar</title>
		<link>http://www.theequitykicker.com/2006/12/18/reviews-how-useful-are-they/#comment-10512</link>
		<dc:creator>leafar</dc:creator>
		<pubDate>Wed, 20 Dec 2006 14:10:00 +0000</pubDate>
		<guid isPermaLink="false">http://www.theequitykicker.com/2006/12/18/reviews-how-useful-are-they/#comment-10512</guid>
		<description>Another deal in the space :
http://www.genuinevc.com/archives/2006/12/why_i_like_our_3.htm</description>
		<content:encoded><![CDATA[<p>Another deal in the space :<br />
<a href="http://www.genuinevc.com/archives/2006/12/why_i_like_our_3.htm" rel="nofollow">http://www.genuinevc.com/archives/2006/12/why_i_like_our_3.htm</a></p>
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	<item>
		<title>By: nic</title>
		<link>http://www.theequitykicker.com/2006/12/18/reviews-how-useful-are-they/#comment-603</link>
		<dc:creator>nic</dc:creator>
		<pubDate>Tue, 19 Dec 2006 18:54:30 +0000</pubDate>
		<guid isPermaLink="false">http://www.theequitykicker.com/2006/12/18/reviews-how-useful-are-they/#comment-603</guid>
		<description>Thanks for the comments guys.

Consumers becoming experts (and even defining who the experts are) is a great point.</description>
		<content:encoded><![CDATA[<p>Thanks for the comments guys.</p>
<p>Consumers becoming experts (and even defining who the experts are) is a great point.</p>
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	<item>
		<title>By: nic</title>
		<link>http://www.theequitykicker.com/2006/12/18/reviews-how-useful-are-they/#comment-10511</link>
		<dc:creator>nic</dc:creator>
		<pubDate>Tue, 19 Dec 2006 18:54:00 +0000</pubDate>
		<guid isPermaLink="false">http://www.theequitykicker.com/2006/12/18/reviews-how-useful-are-they/#comment-10511</guid>
		<description>Thanks for the comments guys.

Consumers becoming experts (and even defining who the experts are) is a great point.</description>
		<content:encoded><![CDATA[<p>Thanks for the comments guys.</p>
<p>Consumers becoming experts (and even defining who the experts are) is a great point.</p>
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		<title>By: alan patrick</title>
		<link>http://www.theequitykicker.com/2006/12/18/reviews-how-useful-are-they/#comment-601</link>
		<dc:creator>alan patrick</dc:creator>
		<pubDate>Tue, 19 Dec 2006 11:37:22 +0000</pubDate>
		<guid isPermaLink="false">http://www.theequitykicker.com/2006/12/18/reviews-how-useful-are-they/#comment-601</guid>
		<description>From a buyer pov I find the best reviews are the ones where some attempt at analysis / comparison has been made. Like Nic I discount star ratings as only the fans and the few truly pissed off tend to rate.

As Nic also points out, the review is step one - step 2 is finding a good price.</description>
		<content:encoded><![CDATA[<p>From a buyer pov I find the best reviews are the ones where some attempt at analysis / comparison has been made. Like Nic I discount star ratings as only the fans and the few truly pissed off tend to rate.</p>
<p>As Nic also points out, the review is step one &#8211; step 2 is finding a good price.</p>
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		<title>By: alan patrick</title>
		<link>http://www.theequitykicker.com/2006/12/18/reviews-how-useful-are-they/#comment-10510</link>
		<dc:creator>alan patrick</dc:creator>
		<pubDate>Tue, 19 Dec 2006 11:37:00 +0000</pubDate>
		<guid isPermaLink="false">http://www.theequitykicker.com/2006/12/18/reviews-how-useful-are-they/#comment-10510</guid>
		<description>From a buyer pov I find the best reviews are the ones where some attempt at analysis / comparison has been made. Like Nic I discount star ratings as only the fans and the few truly pissed off tend to rate.

As Nic also points out, the review is step one - step 2 is finding a good price.</description>
		<content:encoded><![CDATA[<p>From a buyer pov I find the best reviews are the ones where some attempt at analysis / comparison has been made. Like Nic I discount star ratings as only the fans and the few truly pissed off tend to rate.</p>
<p>As Nic also points out, the review is step one &#8211; step 2 is finding a good price.</p>
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		<title>By: Mark Hindmarsh</title>
		<link>http://www.theequitykicker.com/2006/12/18/reviews-how-useful-are-they/#comment-598</link>
		<dc:creator>Mark Hindmarsh</dc:creator>
		<pubDate>Tue, 19 Dec 2006 09:44:36 +0000</pubDate>
		<guid isPermaLink="false">http://www.theequitykicker.com/2006/12/18/reviews-how-useful-are-they/#comment-598</guid>
		<description>In a similar vain &#039;people power&#039; and valued opinions could become a contributing factor in the review process. A new site recently launched in this area and positioned to grow is http://humanopinion.org/</description>
		<content:encoded><![CDATA[<p>In a similar vain &#8216;people power&#8217; and valued opinions could become a contributing factor in the review process. A new site recently launched in this area and positioned to grow is <a href="http://humanopinion.org/" rel="nofollow">http://humanopinion.org/</a></p>
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	<item>
		<title>By: Mark Hindmarsh</title>
		<link>http://www.theequitykicker.com/2006/12/18/reviews-how-useful-are-they/#comment-10509</link>
		<dc:creator>Mark Hindmarsh</dc:creator>
		<pubDate>Tue, 19 Dec 2006 09:44:00 +0000</pubDate>
		<guid isPermaLink="false">http://www.theequitykicker.com/2006/12/18/reviews-how-useful-are-they/#comment-10509</guid>
		<description>In a similar vain &#039;people power&#039; and valued opinions could become a contributing factor in the review process. A new site recently launched in this area and positioned to grow is http://humanopinion.org/</description>
		<content:encoded><![CDATA[<p>In a similar vain &#8216;people power&#8217; and valued opinions could become a contributing factor in the review process. A new site recently launched in this area and positioned to grow is <a href="http://humanopinion.org/" rel="nofollow">http://humanopinion.org/</a></p>
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