Great announcement this – for grabbing headlines anyway.
Looking deeper – they only have the games that Setanta have rights to, so they are missing a large proportion of the season, including the critical 4pm Sunday game. So subscribing to this wouldn’t let me cancel my Sky subscription.
Individual pay per view for all games or a Chelsea season ticket package – now that would let me ditch Sky and the £50 per month I pay them.
Or at least it would if my broadband was a bit better.