Rivers Run Red have been doing a lot of cool stuff in Second Life for a while now, including work with Duran Duran and Adidas (who have sold 18,000 pairs of virtual trainers).
They announced just before I went on holiday that they were launching a TV channel inside Second Life. According to the press release 24/7 programming and multiple channels, and they plan for some of them to be pay per view in the future. There will also be in-world UGC channels.
I like this. The population of SL is now 1.2m so there are a lot of virtual eyeballs to be had. On the flip side it is yet to be seen whether there is demand for in-world television. The obvious question of why not watch on real TV remains unanswered. You gotta experiment though and this is a positive development.
There is more discussion of this and other in world TV style developments on 3pointD.
In-world TV is a good idea as SL related Newspaper.
A world needs coverage. Probably a new playground for blogging too.
http://www.secondlifeherald.com/
Here is another example about copying real in virtual … the first riot in SL
http://www.roughtype.com/archives/2006/11/the_dingo_stole.php
My post on SL economy is so late ….
I suppose they are going to make a test card similar to the old BBC test card.
If we follow the complaints of late about the static nature of Second Life’s servers, this is about the only TV action they will be able to broadcast :0)
i think this is the best tv-channel in second life: http://www.lifeforyou.tv/eng/index.php