iTunes works because it is so easy to use – to buy, to listen, to transfer to the most popular portable digital music device.

People working in tech industry MUST always take a step back and see, as much as possible, from the average ‘joe’ point of view. They are not interested in DRM, as long as it works how they want, when they want and where they want they couldn’t care less about all this other stuff.

Spiral Frog has to be one of the worst ideas ever – lets actively promote giving away our most valuable asset.

iTunes works because it is so easy to use – to buy, to listen, to transfer to the most popular portable digital music device.

People working in tech industry MUST always take a step back and see, as much as possible, from the average ‘joe’ point of view. They are not interested in DRM, as long as it works how they want, when they want and where they want they couldn’t care less about all this other stuff.

Spiral Frog has to be one of the worst ideas ever – lets actively promote giving away our most valuable asset.

I explained more of my thinking in my blog article (address as above), but essentially I think the stuff will probably become available anyway, so by not admitting that will in fact be allowing lost revenues. Help people to help themselves and it may actually be valuable revenue producing content.

I explained more of my thinking in my blog article (address as above), but essentially I think the stuff will probably become available anyway, so by not admitting that will in fact be allowing lost revenues. Help people to help themselves and it may actually be valuable revenue producing content.

James – Good points. I just checked and digital music sales in H106 were just shy of $1bn so the music industry is clearly doing something right. You obviously know the music filesharing services well, but I believe Limewire is getting a lot of usage.

Alan – Use it or lose it might be a bit radical!!!

Nick – inclue looks interesting – neat idea, tough market though. California is a bit far afield for us here at Esprit, but good luck with the fundraising.

James – Good points. I just checked and digital music sales in H106 were just shy of $1bn so the music industry is clearly doing something right. You obviously know the music filesharing services well, but I believe Limewire is getting a lot of usage.

Alan – Use it or lose it might be a bit radical!!!

Nick – inclue looks interesting – neat idea, tough market though. California is a bit far afield for us here at Esprit, but good luck with the fundraising.