Online advertising – what a great market

By October 5, 2006Advertising, IPTV, London, TV

Online Advertising - turn up the heat 

I know I keep on banging on about this – but ONLINE ADVERTISING IS A GREAT MARKET

The Internet Advertising Bureau reports today that “internet advertising nears £1bn for H106” growth of 40% in a depressed UK advertising market.  More detailed stats available through the link, but of note is that paid search continues to do well and is the biggest chunk of the £1bn – which explains the large numbers of paid search companies at Adtech last week.  Not sure that is a good place to be investing any more though.

MarketClusters further report that online advertising will overtake TV by 2010 in the UK (that link is for  you Simon).

So we have years of good times ahead.  It gets better still when you consider that by 2015 only 9% of TV programming will be delivered by IPTV (thanks again MarketClusters).  That means that 85% of TV and hence TV ad budgets will be in the traditional forms.  That will all come online as all TV migrates to IPTV.

Looking forward areas ripe for innovation in this market include IP video advertising, mobile and contextual advertising.  I’d welcome thoughts on any others.

 

  • Contextual ads operate much like traditional pay-per-click search engine ads. You bid for placement and pay a fee each time someone clicks on your ad, but instead of your ads appearing in search engine results, they appear on web pages on other sites.

    I like to compare contextual ads to ads you might find in a magazine. Pick up any special niche magazine and you’ll see ads for products or services related to the subject matter of the magazine as well as ads on subjects that might be of interest to readers in the magazine’s subscriber demographics.

    Want a good reason to try contextual advertising? Think volume and exposure. Consider all the sites you visit each day on the Web. Most of these are candidates for contextual advertising. Cpxclick.com claims to have partnerships with over 500 search engine sites in the system already. For a company wanting widespread exposure on the web, I can’t think of another medium that has the potential reach of contextual advertising.

  • Contextual ads operate much like traditional pay-per-click search engine ads. You bid for placement and pay a fee each time someone clicks on your ad, but instead of your ads appearing in search engine results, they appear on web pages on other sites.

    I like to compare contextual ads to ads you might find in a magazine. Pick up any special niche magazine and you’ll see ads for products or services related to the subject matter of the magazine as well as ads on subjects that might be of interest to readers in the magazine’s subscriber demographics.

    Want a good reason to try contextual advertising? Think volume and exposure. Consider all the sites you visit each day on the Web. Most of these are candidates for contextual advertising. Cpxclick.com claims to have partnerships with over 500 search engine sites in the system already. For a company wanting widespread exposure on the web, I can’t think of another medium that has the potential reach of contextual advertising.