http://www.theequitykicker.com/2006/09/22/you-gotta-go-with-traffic/ Nic Brisbourne's view from London on venture capital and exploiting change in technology and media Fri, 19 Mar 2010 12:57:54 +0000 http://wordpress.org/?v=2.9.2 hourly 1 http://www.theequitykicker.com/2006/09/22/you-gotta-go-with-traffic/comment-page-1/#comment-158 The Equity Kicker » Blog Archive » VC model changing but not broken Wed, 18 Oct 2006 11:17:46 +0000 http://www.theequitykicker.com/2006/09/22/you-gotta-go-with-traffic/#comment-158 [...] The final point is from Umair - that VCs don’t get it - and the key thing here is putting a price on social capital.  I am the first guy to admit that is a tough thing to do.  If you have read this blog since the beginning you will have witnessed me struggling with this question.  As I have said before I have come to believe that - you gotta go with traffic.  To my mind that is the evidence that social capital is there and once you have social capital you can figure out a way to drive cash value from it.  There is obviously a lot more to it than this, but the headline message is straightforward. [...] [...] The final point is from Umair – that VCs don’t get it – and the key thing here is putting a price on social capital.  I am the first guy to admit that is a tough thing to do.  If you have read this blog since the beginning you will have witnessed me struggling with this question.  As I have said before I have come to believe that - you gotta go with traffic.  To my mind that is the evidence that social capital is there and once you have social capital you can figure out a way to drive cash value from it.  There is obviously a lot more to it than this, but the headline message is straightforward. [...]

]]> http://www.theequitykicker.com/2006/09/22/you-gotta-go-with-traffic/comment-page-1/#comment-84 The Equity Kicker » Blog Archive » You can only go with traffic Tue, 03 Oct 2006 14:44:48 +0000 http://www.theequitykicker.com/2006/09/22/you-gotta-go-with-traffic/#comment-84 [...] This is a follow up to an earlier post You’ve gotta go with traffic where I argued that if you’re site has (lots of) traffic it will be valuable. [...] [...] This is a follow up to an earlier post You’ve gotta go with traffic where I argued that if you’re site has (lots of) traffic it will be valuable. [...]

]]>