World or Warcraft – more real world/alternate world crossover

By September 18, 2006Virtual Worlds, Web2.0

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World of Warcraft is starting to look like a huge hit for Vivendi – see this article in the Sunday Times yesterday for some numbers.

Interesting to me though was the real world/alternate world crossover.  Whilst this is not on the same scale as Second Life it is interesting to read:

The game has spawned its own sweatshops.  In China an estimated 500,000 people work in “gold farms”, playing video games to acquire virtual goods or skills that they sell for real money to rich gamers.

On ICE, a popular trading website, a level-60 elf….  ….was fetching $289.99 last week.