Marginal cost of production and distribution tending to zero

By August 10, 2006 January 6th, 2007 2 Comments

I just read this in The Long Tail – (in one of the many sections where he overstates the significance of his theory, great book though and post on what it means for the small business world to come).

 What happens when the marginal cost of production and distribution tend to zero?

Holy smoke!

This goes deep I thought at first.

Then I realised people will simply spend their money on something else! Like a Flickr subscription.